Exploring companies with active social media accounts increases the number of marketing opportunities. And explore what new, complex and uncontrollable factors social media has introduced to consumer behaviour
Anotace v angličtině
Exploring companies with active social media accounts increases the number of marketing opportunities. And explore what new, complex and uncontrollable factors social media has introduced to consumer behaviour
Klíčová slova
active social mediamarketconsumerbehaviour
Klíčová slova v angličtině
active social mediamarketconsumerbehaviour
Rozsah průvodní práce
65 pages 14543 words
Jazyk
AN
Anotace
Exploring companies with active social media accounts increases the number of marketing opportunities. And explore what new, complex and uncontrollable factors social media has introduced to consumer behaviour
Anotace v angličtině
Exploring companies with active social media accounts increases the number of marketing opportunities. And explore what new, complex and uncontrollable factors social media has introduced to consumer behaviour
Klíčová slova
active social mediamarketconsumerbehaviour
Klíčová slova v angličtině
active social mediamarketconsumerbehaviour
Zásady pro vypracování
The aim of the bachelor thesis is to analyze the issue of advertising on social networks. The work will include a presentation and demonstration of advertisements on selected social networks from different fields and region. The possibilities of advertising on social networks will be described. The thesis will examine the users how they perceive some social networks advertisements and how much these advertisements influence their shopping behavior. The conclusion will consist of a discussion and recommendations for creating advertisements on social networks.
Methodical procedure:
Search of professional literature.
Description of approaches to advertising on social networks.
Research based on questionnaire survey, data analysis.
Evaluation, elaboration of recommendations and conclusion.
Zásady pro vypracování
The aim of the bachelor thesis is to analyze the issue of advertising on social networks. The work will include a presentation and demonstration of advertisements on selected social networks from different fields and region. The possibilities of advertising on social networks will be described. The thesis will examine the users how they perceive some social networks advertisements and how much these advertisements influence their shopping behavior. The conclusion will consist of a discussion and recommendations for creating advertisements on social networks.
Methodical procedure:
Search of professional literature.
Description of approaches to advertising on social networks.
Research based on questionnaire survey, data analysis.
Evaluation, elaboration of recommendations and conclusion.
Seznam doporučené literatury
APPEL, G., L., GREWAL, R. HADI., & A.T. STEPHEN. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science. 48(10), 79 - 95.
Global social media statistics research summary 2022. Smart Insight [online]. Leeds, UK: Smart Insights (Marketing Intelligence) Limited, 2022 [ref. 2022-02-26]. Available: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
MCDONALS, J. (2016). Social Media Marketing Workbook: How to Use Social Media for Business. Boston: CreateSpace Independent Publishing Platform.
NELSON-FIELD, K. (2013). Viral Marketing: The Science of Sharing. Oxford: Oxford University Press.
SCOTT, John. (2017). Social network analysis. Los Angeles: SAGE.
Seznam doporučené literatury
APPEL, G., L., GREWAL, R. HADI., & A.T. STEPHEN. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science. 48(10), 79 - 95.
Global social media statistics research summary 2022. Smart Insight [online]. Leeds, UK: Smart Insights (Marketing Intelligence) Limited, 2022 [ref. 2022-02-26]. Available: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
MCDONALS, J. (2016). Social Media Marketing Workbook: How to Use Social Media for Business. Boston: CreateSpace Independent Publishing Platform.
NELSON-FIELD, K. (2013). Viral Marketing: The Science of Sharing. Oxford: Oxford University Press.
SCOTT, John. (2017). Social network analysis. Los Angeles: SAGE.