The purpose of this thesis is to identify and understand factors that influence the transition towards sustainable consumption of fashion products. The aim is to provide an overview of the sector which can assist in enabling stakeholders, including producers, retailers, consumers, and policymakers, to recognize the relevance of adopting sustainable practices in the industry and thereby contribute to addressing current environmental and social challenges.
This paper explores various factors related to sustainable consumption, including the importance of sustainable and responsible consumer behavior, the role of brands involvement in promoting sustainability, the adoption of smart and innovative practices across the entire production and consumption process. By examining these factors, the research aims to contribute to a comprehensive understanding of the challenges and prospects associated with sustainable fashion, thus providing potential pathways for improving the current industry.
Klíčová slova
fashion industry, fast fashion, sustainable fashion, consumer behavior, social marketing, circular fashion, brands commitment
Klíčová slova v angličtině
fashion industry, fast fashion, sustainable fashion, consumer behavior, social marketing, circular fashion, brands commitment
Rozsah průvodní práce
75
Jazyk
AN
Anotace
-
Anotace v angličtině
The purpose of this thesis is to identify and understand factors that influence the transition towards sustainable consumption of fashion products. The aim is to provide an overview of the sector which can assist in enabling stakeholders, including producers, retailers, consumers, and policymakers, to recognize the relevance of adopting sustainable practices in the industry and thereby contribute to addressing current environmental and social challenges.
This paper explores various factors related to sustainable consumption, including the importance of sustainable and responsible consumer behavior, the role of brands involvement in promoting sustainability, the adoption of smart and innovative practices across the entire production and consumption process. By examining these factors, the research aims to contribute to a comprehensive understanding of the challenges and prospects associated with sustainable fashion, thus providing potential pathways for improving the current industry.
Klíčová slova
fashion industry, fast fashion, sustainable fashion, consumer behavior, social marketing, circular fashion, brands commitment
Klíčová slova v angličtině
fashion industry, fast fashion, sustainable fashion, consumer behavior, social marketing, circular fashion, brands commitment
Zásady pro vypracování
Objective:
The aim of the thesis is to identify the factors of sustainable fashion consumption, to assess the current situation and consumer attitudes and to define the potential for improving the current situation.
Methodological approach:
Theoretical background.
Secondary data collection.
Data collection.
Data analysis.
Proposals and Conclusions.
Framework structure:
Introduction. Objectives.
Review of literature.
Methods.
Results, potentially discussion.
Conclusion.
X. References
X. List of Annexes (if any)
X. Annexes
Zásady pro vypracování
Objective:
The aim of the thesis is to identify the factors of sustainable fashion consumption, to assess the current situation and consumer attitudes and to define the potential for improving the current situation.
Methodological approach:
Theoretical background.
Secondary data collection.
Data collection.
Data analysis.
Proposals and Conclusions.
Framework structure:
Introduction. Objectives.
Review of literature.
Methods.
Results, potentially discussion.
Conclusion.
X. References
X. List of Annexes (if any)
X. Annexes
Seznam doporučené literatury
Dolan, P. (2002). The Sustainability of "sustainable consumption" Journal of Macromarketing, 22(2), 170-181.
Ho, T. T. H., Vu, T. N. P., & Vu, H. M. (2020). Determinants influencing consumers purchasing intention for sustainable fashion: Evidence from Ho Chi Minh City. The Journal of Asian Finance, Economics, and Business, 7(11), 977-986.
Khandual, A., & Pradhan, S. (2019). Fashion brands and consumers approach towards sustainable fashion. In Muthu, S. S. (ed.), Fast Fashion, Fashion Brands and Sustainable Consumption. Textile Science and Clothing Technology series. 37-54. Springer, Singapore.
McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212-222.
Padilla, E., 2018. Factors Leading to Sustainable Consumption (And Barriers To It). Inclusive and Sustainable Industrial Development Working Paper Series, WP15.Wien, UNIDO
Shen, B. (2014). Sustainable Fashion Supply Chain: Lessons from H&M. Sustainability. 6(9). 6236-6249.
Seznam doporučené literatury
Dolan, P. (2002). The Sustainability of "sustainable consumption" Journal of Macromarketing, 22(2), 170-181.
Ho, T. T. H., Vu, T. N. P., & Vu, H. M. (2020). Determinants influencing consumers purchasing intention for sustainable fashion: Evidence from Ho Chi Minh City. The Journal of Asian Finance, Economics, and Business, 7(11), 977-986.
Khandual, A., & Pradhan, S. (2019). Fashion brands and consumers approach towards sustainable fashion. In Muthu, S. S. (ed.), Fast Fashion, Fashion Brands and Sustainable Consumption. Textile Science and Clothing Technology series. 37-54. Springer, Singapore.
McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212-222.
Padilla, E., 2018. Factors Leading to Sustainable Consumption (And Barriers To It). Inclusive and Sustainable Industrial Development Working Paper Series, WP15.Wien, UNIDO
Shen, B. (2014). Sustainable Fashion Supply Chain: Lessons from H&M. Sustainability. 6(9). 6236-6249.