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Lecturer(s)
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Friebel Ludvík, Ing. Ph.D.
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Beránek Ladislav, prof. Ing. CSc., MBA
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Course content
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Lectures: 1. The system and model of electronic commerce - the starting points; 2. Business and e-commerce; 3. Models of e-commerce (B2C applications, C2C, B2B); 4. Properties of e-commerce; 5. Strategic business management and electronic commerce; 6. Marketing and advertising on the Internet, customer personalization; 7. Security of electronic commerce; 8. Designing e-commerce; 9. The business model business plan; 10. ICT Resources for EC / EB implementation of e-commerce operation issues; 11. Mobile commerce (m-commerce);
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Demonstration
- Preparation for credit
- 14 hours per semester
- Class attendance
- 14 hours per semester
- Semestral paper
- 52 hours per semester
- Preparation for classes
- 32 hours per semester
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Learning outcomes
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The goal is that students have mastered the basic terminology in e-commerce, the methodological procedures in design of information and communication systems, e-commerce. Student are able of creating a business models in e-commerce. The problems of the design and operating of electronic commerce and strategic management of electronic commerce and e-commerce security are aloso included.
Students will know the basic methods for designing a simple e-commerce models, modeling structure and behavior of components of electronic commerce and security of selected parts of the business. They will acquire basic concept of systemic approach of electronic commerce and the possibility of modeling of different types of electronic commerce.
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Prerequisites
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The course has no prerequisities.
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Assessment methods and criteria
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Seminar work
Requirements on students: Assignment from the business and commerce on the Internet (models of auctions, the issue of trust in online systems, etc.)
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Recommended literature
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ARUN, Jai Singh. Blockchain for business. Boston, MA: Addison-Wesley, 2019. ISBN 978-0135581353.
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Dušan Beleščák. Vytváříme e-shop ve WordPressu pomocí WooCommerce. Computer Press: Praha, 2015. ISBN 978-80-251-4153-3.
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LAUDON, Kenneth C. a Carol Guercio TRAVER. E-commerce 2018: business, technology, society. Fourteenth Edition. Boston: Pearson, 2017. ISBN 978-0134839516.
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Miroslav Sedlák. Jak vytvořit úspěšný a výdělečný internetový obchod (e-kniha). e-kniha. Praha: Computer Press, 2015.
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RAYPORT, J. F., JAWORSKI, B. J. Introduction to e-commerce. Boston: McGraw-Hill/Irwin marketspaceU, 2001.
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SADEH, N. M-Commerce Technologies, Services, and Business Models. Boston: Wiley, 2002.
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