Lecturer(s)
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Beránek Ladislav, prof. Ing. CSc., MBA
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Course content
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Lectures: 1. The system and model of electronic commerce - the starting points; 2. Business and e-commerce; 3. Models of e-commerce (B2C applications, C2C, B2B); 4. Modeling of e-commerce; 5. Properties of e-commerce; 6. Strategic business management and electronic commerce; 7. Marketing and advertising on the Internet, customer personalization; 8. Security of electronic commerce; 9. Designing e-commerce; 10. The business model business plan; 11. ICT Resources for EC / EB implementation of e-commerce operation issues; 12. Mobile commerce (m-commerce);
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Demonstration
- Class attendance
- 28 hours per semester
- Preparation for credit
- 14 hours per semester
- Semestral paper
- 48 hours per semester
- Preparation for classes
- 22 hours per semester
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Learning outcomes
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The goal is that students have mastered the basic terminology in e-commerce, the methodological procedures in design of information and communication systems, e-commerce. Student are able of creating a business models in e-commerce. The problems of the design and operating of electronic commerce and strategic management of electronic commerce and e-commerce security are aloso included.
Students will know the basic methods for designing a simple e-commerce models, modeling structure and behavior of components of electronic commerce and security of selected parts of the business. They will acquire basic concept of systemic approach of electronic commerce and the possibility of modeling of different types of electronic commerce.
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Prerequisites
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The course has no prerequisities.
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Assessment methods and criteria
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Seminar work
Requirements on students: Assignments from the business and commerce on the Internet (models of auctions, the issue of trust in online systems, etc.) Creating of web pages of chosen business activity on Internet.
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Recommended literature
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ARUN, Jai Singh. Blockchain for business. Boston, MA: Addison-Wesley, 2019. ISBN 978-0135581353.
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CHAFFEY, D. E-business and E-commerce management : strategy, implementation and practice. Harlow: Prentice-Hall.
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LAUDON, Kenneth C. a Carol Guercio TRAVER. E-commerce 2018: business, technology, society. Fourteenth Edition. Boston: Pearson, 2017. ISBN 978-0134839516.
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RADHAMANI, G., RADHA KRISHNA RAO, G. S. V. Web Services Security and E-Business. London, Idea, 2007.
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RAYPORT, J. F., JAWORSKI, B. J. Introduction to e-commerce. Boston: McGraw-Hill/Irwin marketspaceU, 2001.
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SADEH, N. M-Commerce Technologies, Services, and Business Models. Boston: Wiley, 2002.
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TURBAN, E. Electronic commerce 2004 : a managerial perspective. Upper Saddle River: Pearson Prentice Hall, 2004.
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VAN SLYKE G. (EDITOR). Information Communication Technologies: Concepts, Methodologies, Tools, and Applications. London: IGI Global, 2008.
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