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Lecturer(s)
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Beránek Ladislav, prof. Ing. CSc., MBA
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Course content
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Full-time study : Lectures: 1. Forms of e-business, basic concepts 2. History of e-business 3. Consumer behaviour on internet, new forms of marketing 4. Technologies and standards (hardware, software, XML, databases) 5. Enterprise information systems (ERP, data warehouses, CRM, EDI) 6. e-Commerce B2C 7. e-Commerce B2B, e-procurement, internet marketplaces 8. e-Commerce C2C, internet auctions 9. Internet advertising and measurement 10. Security and encryption 11. m-Commerce 12. GPS Seminars: 1. Introduction, team set-up 2. Case studies - e-Commerce 3. Teamwork presentations - e-Commerce 4. Case studies - CRM, EDI, RFID 5. Innovation in e-Business 6. Test Part-time study : Consultations: 1. Forms of e-business, basic concepts 2. Consumer behaviour on internet, new forms of marketing. Technologies and standards (hardware, software, XML, databases). Enterprise information systems (ERP, data warehouses, CRM, EDI). 3. e-Commerce B2C, B2B, C2C. Internet advertising and measurement. Security and encryption. m-Commerce. GPS 4. Teamwork presentations
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
- Preparation for credit
- 14 hours per semester
- Preparation for exam
- 14 hours per semester
- Semestral paper
- 42 hours per semester
- Preparation for classes
- 42 hours per semester
- Class attendance
- 28 hours per semester
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Learning outcomes
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Models and concepts of e-business, information systems, ICT technologies and standards (hardware, software, internet, HTML, XML, databases, EDI, CPFR, RFID, CRM etc.), security and cryptography, internet advertising and its measurement, electronic signatures, e-commerce, m-commerce and e-payments. E-business forms (B2B, B2C, B2E, B2A, C2C). Attention is dedicated to modern electronic methods of trade and their impact on consumer behaviour, marketing, supply chain management, cooperation and retail management.
Students understand the basic principles and concepts of e-business, they are able to manage an e-shop.
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Prerequisites
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Basic computer skills and orientation in work with the Internet are required.
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Assessment methods and criteria
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Test, Seminar work
Credit Requirements: The student must accomplish 1 team and 1 individual semestral work. Examination Requirements: Written test, the student must gain 60 % at least.
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Recommended literature
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ARUN, Jai Singh. Blockchain for business. Boston, MA: Addison-Wesley, 2019. ISBN 978-0135581353.
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D. Chaffey, F. Ellis-Chadwick. Digital Marketing. New York: Pearson, 2014. ISBN 978-1292077611.
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Dave Chaffey. E-Business and E-Commerce Management: Strategy, Implementation and Practice. New York: Prentice Hall, 2012. ISBN 978-0273752011.
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LAUDON, Kenneth C. a Carol Guercio TRAVER. E-commerce 2018: business, technology, society. Fourteenth Edition. Boston: Pearson, 2017. ISBN 978-0134839516.
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PAPAZOGLOU, M., RIBBERS, P. e-Business: Organizational and Technical Foundations.. USA, John Wiley & Sons, 2006.
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Ralf Peters. Internet-Ökonomie. Berlin, Heidelber: Spirnger, 2010. ISBN 978-3-642-10651-4.
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