Course title | Management and Marketing |
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Course code | KOD/BZMMA |
Organizational form of instruction | no contact |
Level of course | Bachelor |
Year of study | not specified |
Semester | Winter and summer |
Number of ECTS credits | 0 |
Language of instruction | Czech |
Status of course | Compulsory |
Form of instruction | Face-to-face |
Work placements | This is not an internship |
Recommended optional programme components | None |
Lecturer(s) |
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Course content |
unspecified
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Learning activities and teaching methods |
unspecified |
Learning outcomes |
The content of the course is the state final examination of the management and marketing.
Students know basic terminology, theoretical principles, and method used in the field of management and marketing. Students are able to apply the acquired knowledge in practice. |
Prerequisites |
Management (MANZ/QMANZ), Marketing (ZMA/KZMA) a Marketing Research (MV/KMV).
KŘE/CMAN ----- or ----- KŘE/KAMAN ----- or ----- KŘE/MANZ ----- or ----- KŘE/MANZA ----- or ----- KŘE/QMANZ ----- or ----- KŘE/YMANZ and KOD/KZMA ----- or ----- KOD/YZMA ----- or ----- KOD/ZMA and KOD/CMV ----- or ----- KOD/KMR ----- or ----- KOD/KMV ----- or ----- KOD/MR ----- or ----- KOD/MV ----- or ----- KOD/YMR |
Assessment methods and criteria |
Oral examination
The students have to prove their complex understanding knowledge of a comprehensive overview of basic concepts and principles of the management, marketing and marketing research. |
Recommended literature |
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Study plans that include the course |
Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
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Faculty: Faculty of Economics | Study plan (Version): Management of Commerce (4) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics | Study plan (Version): Management of Commerce (4) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics | Study plan (Version): Management of Commerce (4) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |