Course: Management and Marketing

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Course title Management and Marketing
Course code KOD/BZMMC
Organizational form of instruction no contact
Level of course Bachelor
Year of study not specified
Semester Winter and summer
Number of ECTS credits 0
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
The content of the course is the state final examination of the management and marketing.
Students know basic terminology, theoretical principles, and method used in the field of management and marketing. Students are able to apply the acquired knowledge in practice.
Prerequisites
Management (MANZ/QMANZ), Marketing (ZMA/KZMA) a Marketing Research (MV/KMV).
KŘE/CMAN
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KŘE/KAMAN
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KŘE/MAN
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KŘE/MANZ
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KŘE/MANZA
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KŘE/QMANZ
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KŘE/YMANZ and KOD/CMAR
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KOD/KZMA
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KOD/MAR
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KOD/MARA
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KOD/YZMA
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KOD/ZMA and KOD/CMV
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KOD/KMR
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KOD/KMV
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KOD/MR
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KOD/MV
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KOD/YMR and KOD/CMPCR
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KOD/MPCR

Assessment methods and criteria
Oral examination

The students have to prove their complex understanding knowledge of a comprehensive overview of basic concepts and principles of the management, marketing and marketing research.
Recommended literature


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester