UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
Study programmes & Course catalogue
for academic year 2023/2024
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
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Course title -
Course code KOD/CMAR2
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 6
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Tichá Lucie, Ing. Ph.D.
  • Kita Pavol, prof. Ing. Ph.D.
  • Martíšková Petra, Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Cliquet, G. Baray, J. Location-Based Marketing: Geomarketing and Geolocation. New York, 2020.
  • Kita, J. a kol. Marketing spotreby. Bratislava, 2020.
  • Kita, J. a kol. Marketing. Bratislava: Wolters Kluwer (Iura Edition), 2017.
  • Kita, P. a kol. Model marketingovej komunikácie na zdravie orientované nákupné správanie spotrebiteľov so zreteľom na postoje k spotrebe zdravých potravín. Bratislava. 2020.
  • Kita, P., Kollar, P. Geomarketing in food retail. Bratislava, 2018.
  • Kotler, P., Amstrong, G. Principles of Marketing. New York, 2017.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE, date of update: 26.04.2024 23:50. Data created for academic year 2023/2024