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Lecturer(s)
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Švec Roman, doc. Ing. Ph.D.
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Course content
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Topics within the course: 1. Tourism product. 2. Demand in tourism. 3. Supply in tourism. 4. Tourism and economic development. 5. Tourism policy.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), E-learning
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Learning outcomes
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The aim of the course is to explain the role of tourism in national economy, to evaluate the power of the tourism industry in national economy and clarify direct, indirect, induced, multiplied effects of tourism. Students are getting known with statistical monitoring of the tourism impacts, especially with the Tourism Satellite Account. The aim of the course is also to explain the specifics that are typical for the tourism market, new trends i n tourism suply and demand, demand forecasting, consumer behaviour and pricing policy in tourism.
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Prerequisites
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unspecified
KOD/CR1
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KOD/KCR1 and KOD/SCR1 and KOD/SCR2
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Assessment methods and criteria
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Written examination, Seminar work, Self-reflection
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Recommended literature
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Beránek,J.a kol.:. Ekonomika cestovního ruchu. Praha, 2013. ISBN 978-80-86724-46-1.
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Franke, A. a kol.:. Statistiky cestocního ruchu. Praha, 2012. ISBN 978-80.7357-717-9.
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Hesková, M. & kol. Cestovní ruch pro VŠ a VOŠ. Praha: Fortuna, 2011.
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internetové stránky. www.czso.cz.
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Kotíková, H. Nové trendy v nabídce cestovního ruchu. Praha: Grada Publishing, 2013. ISBN 978-80-247-4603-6.
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Němčanský, M. Odvětví cestovního ruchu.. Karviná: Slezská univerzita v Opavě, 1999.
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Palatková, Z.;Zichová J.:. Ekonomika turismu:turismus České republiky:vymezení a fungování trhu turismu, přístupy k hodnocení významu a vlivu turismu, charakteristika turismu České republiky.Grada. Praha.2011.ISBN 978 8024737485.
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