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Lecturer(s)
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Uhlířová Marta, JUDr. Ph.D.
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Krásnická Martina, Ing. Ph.D., LL.M.
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Volfová Hana, Ing. Ph.D.
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Course content
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Topics: 1. European culture - introduction (brief history, nations, geography) 2. European culture - main cultural differences between countries (West vs. East, North vs. South, cultural features, languages, lifestyles and tastes) 3. European integration and European Union (policies, funding) 4. European legal environment 5. European business environment - student project and business simulation game
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Activating (simulations, games, drama), Excursion, Project-based learning
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Learning outcomes
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The subject focuses on two main areas. The first is an historical cultural perspective of the EU member nations, drawing on the cultural research by G. Hofstede and the Cultural Synergist. The second is project based and comprises of Greatail International business simulation game.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Written examination, Student performance assessment
Assessment methods and criteria: team project results presentation (60%), written individual open-book test (40%)
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Recommended literature
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Hofstede, G. National cultural dimensions.
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HRUBÝ, Rudolf a Martina KRÁSNICKÁ. Introduction to the EU law / Úvod do práva EU..
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KEEGAN, Warren J. Global marketing. Boston: Pearson, 2013.
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KOESTER, Jolene. Intercultural competence: interpersonal communication across cultures. N.J: Pearson Prentice Hall, 2012.
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VERGHESE, Tom. The invisible elephant?: exploring cultural awareness. Melbourne, Vic.: Synergistic Press, 2007.
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