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Lecturer(s)
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Course content
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Lectures: 1 - Cultural Tourism. 2 - Themes and attitudes of cultural tourism. 3 - Research in cultural tourism 1. 4 - Research in cultural tourism 2. 5 - Research in cultural tourism 3. 6 - Market Segmentation cultural tourism. 7 - The product of cultural tourism. 8 - Funding the development of cultural tourism. 9 - Ethical aspects of commercialization of cultural values. 10 - Communication and promotion of cultural heritage. 11 - Case studies. 12 - Case studies.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
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Learning outcomes
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The aim is to acquaint students with the activities of cultural tourism involving use of cultural attractions and cultural institutions to meet the needs of tourists. Emphasis is placed on analysis of cultural tourism and the possibility of influencing its quality.
Students and students are able to explain the processes of utilization of cultural heritage tourism, explain the specifics and analyze the demand and supply side of the market of cultural tourism.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Seminar work
Credit requirements: Elaboration and writing seminar paper
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Recommended literature
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International Journal of Heritage Studies.
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Johnová R. Marketing kulturního dědictví a umění.. Praha: Grada Publishing, 2008.
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Kesner. L. Marketing a management muzeí a památek.. Praha: Grada Publishing, 2005.
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Richards G. Cultural attractions and European tourism.. Oxon: Cabi Publishing, 2001.
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