| Course title | Marketing Tools of Tourism |
|---|---|
| Course code | KOD/KMNCR |
| Organizational form of instruction | Lecture |
| Level of course | Bachelor |
| Year of study | not specified |
| Semester | Winter |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | unspecified |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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Topics o seminars: Travel market. Specifics of marketing and marketing mix in tourism. Tourism product as a part of marketing mix. Package development. Programming in tourism. People in tourism as a important part of tourism product. Price as a part of marketing mix in tourism. Price policy in tourism. Specifics of distribution. Marketing communication - event marketing. Use of the internet in marketing in tourism. Partnership and cooperation in tourism.
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| Learning activities and teaching methods |
| Dialogic (discussion, interview, brainstorming), E-learning |
| Learning outcomes |
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The aim of the course is to clarify particularities of the tourism marketing and its tools, to use the tools of marketing mix, to recognize and clarify the specifics of marketing applications in tourism from different point of view: a) tourism services, b) tourism destination.
Student understands to specifics of tourism market, student can apply tools of marketing mix on tourism products (tourism services and tourism destination). Student is competent for work on operational level of management. |
| Prerequisites |
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Students have basic knowledge tourism, subjects: KOD/CR1.
KOD/CR1 ----- or ----- KOD/KCR1 and KŘE/CMAN ----- or ----- KŘE/MANZ ----- or ----- KŘE/QMANZ |
| Assessment methods and criteria |
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Systematic student observation, Seminar work
Credit Requirements: A) Elaboration and submission of semestral project according to the requirements in Moodle. B) Ëlaboration of individual tasks (max. 2 within the semester) according to the requirements in Moodle. The form of all tasks must be fulfilled according to the requirements, important dates are specified in Moodle. Other updates to the course are being published in Moodle, that is why the participants should check it continuously. Pay attention to the required dates, the fulfillment is required to win the credits. It is suitable to consult about any questions and problems immidiately with the teacher, who can specify the rules, but only in the case of seriuos reasons. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
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