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Lecturer(s)
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Course content
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Examples of projects: - company development (marketing audit, marketing mix innovation) - marketing research - data mining - event management - brand management - destination management
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Learning activities and teaching methods
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Activating (simulations, games, drama)
- Semestral paper
- 112 hours per semester
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Learning outcomes
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The course is based on the project learning techniques and its aim is to develop the students' ability to apply their theoretical knowledge on specific practical projects that are organized in cooperation with the various enterprises and organizations. Student teams have to prepare theoretical and practical solution of the given project, so they can develop their practical skills in a particular area. The course output consists of the project plan and the theoretical research.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Seminar work
Credit requirements: 1) Project documentation (project aim, project plan) 2) Theoretical research
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Recommended literature
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Karlíček, M. Marketingová komunikace. Praha: Grada, 2016.
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Kotler, P. Marketing management - global edition. Harlow: Pearson, 2018.
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Tahal, R. Marketingový výzkum. Praha: Grada Publishing, 2017.
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