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Lecturer(s)
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Novacká Ludmila, prof. JUDr. Ph.D.
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Course content
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Lectures: 1. Tourism in the global economy. 2. Impacts of the international tourism to the economy. 3. Assumptions of tourism development and forms of growts in the market of international tourism. 4. Performance of international tourism and the effects of tourism on the environmental and socio-cultural environment 5. Global Code of Ethics in Tourism in terms of sustainability. 6. Global trends in international tourism. 7. Tourism and European Union. 8. International organizations in tourism. 9. Competition of tourism destinations in the international markets 10.Czech Republic within the competition in the international tourism market. 11. Major world corporations in tourism. 12. Airlines. 13. International hotel groups. 14 Global risks in international tourism. Seminars: 1. The rules of seminar participation. Assignment of seminary work (World markets of international tourism in the context of sustainability - economic, environmental and social factors or Global trade marks in the market of international tourism). Data resources. 2. Presentation of seminary works. Discussion. 3. Presentation of seminary works. Discussion. 4. Presentation of seminary works. Discussion. 5. Presentation of seminary works. Discussion. 6. Presentation of seminary works. Discussion. 7. Conclusion and evaluation of the seminars. Credits.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Projection, E-learning, Excursion
- Class attendance
- 31.5 hours per semester
- Preparation for exam
- 48 hours per semester
- Preparation for classes
- 20 hours per semester
- Semestral paper
- 41 hours per semester
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Learning outcomes
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The aim of this course is to acquaint the students with the importance of travel and tourism on the international scale. The course is based on the position and importance of the tourism industry in the global economy. It analyzes the international tourism market and evaluates the position of the Czech Republic in the European and international tourism. It studies the impact of globalization, internationalization and competition in the international tourism market, including its economic, social and environmental impacts. It presents the current performance of international tourism and points to future trends in the context of the influence of international organizations.
Students are able to illuminate the impacts of the processes of international travel and tourism on the environment, to analyze segments of the international travel and tourism market, and to adopt these concepts during the market opportunity searching process.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral examination, Written examination, Seminar work
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Recommended literature
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Coles, T., & Hall, C. M. (Ed.). International business and tourism: global issues, contemporary interactions. London?; New York: Routledge, 2008.
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Kumar, S., Dhiman, M. C., & Dahiya, A. (Ed.). International tourism and hospitality in the digital age. Hershey, PA, USA: Business Science Reference, an imprint of IGI Global, 2015.
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Leslie, D. Tourism enterprise : developments, management and sustainability. Wallingford: CABI, 2015.
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Novacká, Ľ. Cestovný ruch a Európská únia. Bratislava: Sprint dva, 2010. ISBN 978-80-89393-26-8.
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Novacká, Ľ. Cestovný ruch, udržatel?nosť a zodpovednosť na medzinárodnom trhu. Bratislava : Ekonóm, 2013.
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Palatková, M. Mezinárodní turismus. Praha: Grada, 2014.
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