| Course title | Specialization Project 1 - theory |
|---|---|
| Course code | KOD/OSP1 |
| Organizational form of instruction | Seminary |
| Level of course | Master |
| Year of study | not specified |
| Semester | Winter |
| Number of ECTS credits | 4 |
| Language of instruction | English |
| Status of course | unspecified |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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unspecified
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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The aim of the course is to support and motivate students who use applied theoretical information on specific projects, which will be organized in cooperation with external organizations within the Faculty of Economics. Work on the project will be in a team or individually depending on the scope of the specific project. In this course, students are systematically theoretically prepared for practical solution of a particular project. This way, they extend their in expertise in the selected area and the problems. The output will be a project documentation (project objectives, project solution plan) and a commented overview of the current state of knowledge in a limited area (theoretical background). Examples of thematic areas (e.g. marketing audit, marketing mix innovation), marketing research, data mining, event management, brand management, cooperative movement, management of services in tourism, destination management and marketing, local product marketing).
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| Prerequisites |
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unspecified
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| Assessment methods and criteria |
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unspecified
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| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
|---|