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Lecturer(s)
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Course content
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Topics: Retailing in a globalized world and its trends. Legal and ethical aspects of retailing. Retail firms organization. Human resources management - specifics in retail. Financial managament. Operational management. Information technologies in retail. Services management. Products labeling and private brands. Marketing communication in retail. Topical problems in retail.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
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Learning outcomes
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The objective of this course is to develop knowledge and skills of students, in the sphere of management, marketing, logistic, corporate finance and human resource management in relationship to modern retailing.
Student should orient in the main topics of the course.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral examination, Seminar work
Examination Requirements: Essay
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Recommended literature
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Burstiner, I. Základy maloobchodního podnikání. Praha: Victoria Publising, 1994.
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Cimler, P., Zadražilová, D. a kol. Retail management. Praha: Management Press, 2007.
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InStore Marketing. časopis.
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LEVY, M., WEITZ, B. A. Retailing management. Boston, MA: McGraw-Hill / Irwin, 2009. ISBN 978-0-07-338104-6.
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Logistika. časopis.
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Regál. časopis.
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Rudolph, T. Modernes Hanndelsmanagement. Muenchen: Pearson Studium, 2005. ISBN 3-8273-7188-0.
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