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Lecturer(s)
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Škodová Parmová Dagmar, doc. Dr. Ing.
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Course content
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1. TYPOLOGY OF BUSINESS STRATEGIES 2. PROCESS OF CREATION AND IMPLEMENTATION OF THE BUSINESS STRATEGY 3. BALANCED SCORECARD AND KEY PERFORMANCE INDICATORS (KPI), CONTROLLING 4. LEADERSHIP 5. STRATEGIC SPECIFICATION OF TRADERS 6. COMMERCIAL COMPANY MANAGEMENT ON THE BASIS OF COMPETENCES 7. EFFICIENT CONSUMER RESPONSE (ECR - EFFICIENT CONSUMER RESPONSE) 8. CATEGORY MANAGEMENT (CM) AND MERCHANDISING 9. CUSTOMER RELATIONSHIP MANAGEMENT (CRM), OMNICHANNEL RETAILING 10. CUSTOMER'S TRADEMARKS (PRIVATE) 11. SIGNIFICANT TRADE AND TRAINING TECHNOLOGIES (EDI, RFID, ...) 12. DEFINITIONS AND FORMS OF COOPERATION 13. MANAGEMENT OF BUSINESS RELATIONS 14. OPERATING IN FRANCHISE CHAINS 15. STRATEGIC ALIANCE 16. CLUSTER 17. JOINT VENTURE 18. TRADE MARKETING 19. FOREIGN AND TRADE POLICY OF THE CZECH REPUBLIC 20. FORMS OF ENTERPRISE FOR INTERNATIONAL MARKETS 21. INSURANCE IN THE INTERNATIONAL TRADE 22. PURCHASE AGREEMENT IN THE INTERNATIONAL TRADE 23. INTERNATIONAL TRADING ORGANIZATIONS
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Learning activities and teaching methods
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- Preparation for classes
- 80 hours per semester
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Learning outcomes
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Students complete the final state examination of subjects oriented on marketing and its use in different branches. The content of each SZZ course corresponds to the knowledge and skills and general competencies acquired within each semester. Students demonstrate the results of their studies through oral examinations, but also as part of a case study or other specific complex assignment.
The students understand the principles of the subject.
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Prerequisites
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Completing of all subjects from the study plan.
KŘE/OSMOC and KOD/OKO and KOD/ITR
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Assessment methods and criteria
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Student performance assessment
Examination Requirements: Oral exam.
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Recommended literature
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Bosch Roca, N., Espasa, M., & Solé Ollé, A. The political economy of inter-regional fiscal flows: measurement, determinants and effects on country stability. Northampton: Edward Elgar, 2010.
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Brooks, J. Agricultural policies for poverty reduction.. Paris: Organization for Economic Cooperation and Development, 2012.
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FORET, Miroslav a Silvia MEGYESIOVÁ. Marketing research in regional development.. Brno: Mendel University in Brno, 2013. ISBN 978-80-7375-774-8.
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Padovano, F. The politics and economics of regional transfers: decentralization, interregional redistribution and income convergence.. Cheltenham: Elgar, 2007.
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STIMSON, R, Roger STOUGH a Brian H ROBERTS. Regional economic development: analysis and planning strategy. 2nd ed.. Berlin: Springer, 2006. ISBN 3-540-34826-3.
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