| Course title | State Final Exam |
|---|---|
| Course code | KŘE/BZPR |
| Organizational form of instruction | no contact |
| Level of course | unspecified |
| Year of study | not specified |
| Semester | Winter and summer |
| Number of ECTS credits | 0 |
| Language of instruction | Czech |
| Status of course | unspecified |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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Examination topics: 1. Importance of small and medium sized enterprises 2. Foundation of new enterprise 3. Seizure of enterprise 4. Management of small and medium sized enterprise 5. Human resources management in SME 6. Marketing in SME 7. Wholesale, services 8. Inovation and science technical P in SME 9. Forms of cooperation in SME 10. Substance of marketing 11. Process of marketing management 12. Marketing research 13. Market segmentation 14. Markets of consumers and organizations 15. Competition 16. Product 17. Product price 18. Product distribution 19. Product promotion 20. Basic terms of payment system 21. Noncash payment system 22. Cash payment system 23. Documentary payment system 24. Electronic banking 25. Credit operations 26. Risks and security of banking operations
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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The content of this course is the state final examination in small and middle enterprises, marketing and payment system and credit operations. Students are required to prove their mastery of basic terminology, theoretical principles and calculation operations in small and middle enterprises, marketing and payment system and their application.
Students know basic terminology, theoretical principles, and method used in the field of small and middle enterprises, marketing, payment system and credit operations. Students are able to apply the acquired knowledge in practice. |
| Prerequisites |
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Small and Middle Enterprises, Marketing, Payment System and Credit Operations
KŘE/MSP ----- or ----- KŘE/OMSP ----- or ----- KŘE/QMSP and KUF/KPSUN ----- or ----- KUF/PSUON and KOD/KZMA ----- or ----- KOD/YZMA ----- or ----- KOD/ZMA |
| Assessment methods and criteria |
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Oral examination
Students have to prove their complex understanding of the basic terminology and principles of small and middle enterprises, marketing and payment system and credit operations, they have to be able to respond to particular questions and to apply theoretical knowledge in practical examples. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester |
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