| Course title | Strategic Management |
|---|---|
| Course code | KŘE/KSMAN |
| Organizational form of instruction | Lecture |
| Level of course | Master |
| Year of study | not specified |
| Semester | Winter |
| Number of ECTS credits | 6 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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Study topics: 1. Introduction to strategic management 2. Vision, Mission, Objectives, Strategy 3. General typology of strategies 4. Extended typology of strategies 5. Basic analysis of internal and external environment 6. Start-up 7. The influence of the manager on the strategy 8. Business model 9. Strategy implementation process 10. BSC and KPI systems 11. Extensive enterprise analyzes 12. SME strategy 13. Knowledge enterprise and corporate culture 14. Free topic (New Trends in Strategic Management)
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| Learning activities and teaching methods |
| Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming) |
| Learning outcomes |
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The subject introduces the theory and practice of strategic management, introduces the terminology, models, principles and their application in specific problems of enterprises, effective utilization of resources to achieve the goals of an enterprise.
Students should understand the basic principles of strategic management, they are able to manage and elaborate strategy of production and service enterprises. |
| Prerequisites |
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unspecified
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| Assessment methods and criteria |
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Oral examination, Test
Credit requirements: 1) Preparation of an individual term paper of 7-10 pages, which focuses on the evaluation of strategic management in a selected company. 2) Conducting one guided interview with an SME representative focused on the area of strategic management using the SIP tool. Examination Requirements: The exam covers knowledge of the course topics based on lectures and required readings within the given scope. The exam can be taken after credit has been awarded. Lectures are an aid to understanding the subject matter, not the sole and exhaustive source of information. The examination is written and oral; a pass mark of at least 60% is required for the written part. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Economics | Study plan (Version): Management and Business Economics (3) | Category: Economy | 2 | Recommended year of study:2, Recommended semester: Winter |
| Faculty: Faculty of Economics | Study plan (Version): Structural Policy of the EU and Rural Development (3) | Category: Economy | 2 | Recommended year of study:2, Recommended semester: Winter |
| Faculty: Faculty of Economics | Study plan (Version): Accounting and Financial Management (3) | Category: Economy | 2 | Recommended year of study:2, Recommended semester: Winter |