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Lecturer(s)
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Holátová Darja, doc. Ing. Ph.D.
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Course content
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Managing changes and innovations within the enterprise system. Diagnostics of company readiness to change. Entrepreneurial potential. Competitive strength of companies. Strategic change, formulation process including selected analytical tools and value analysis. Creativity and innovation management. Change of thinking, attitudes, behaviour, and innovative decision-making. Process innovation. Innovative marketing processes. Policy of Managing change and innovation, Change organizational structure, corporate culture. Global and intercultural aspects of changes. Change implementation process, including selected instruments. Methodology of the research and Balanced Scorecard Concept. Change implementation risk, economic evaluation. Balanced Scorecard Concept.
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming)
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Learning outcomes
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This subject is aimed at extension of the scientific base, thus allowing the students in doctoral study programmes (DSP) to understand changes and innovations of systems and processes occurring in business. The students should also obtain profound knowledge and improve their skills in preparation and implementation of changes in relation to competitive advantage and specific role of innovations.
Change and Innovation Management - orientation and aplication
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Prerequisites
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No prerequisite courses
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Assessment methods and criteria
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Oral examination
Project on a given subject
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Recommended literature
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DRUCKER, Peter F. Innovation and Enterpreneurship. Oxford: Butterworth Heinemann, 2007. ISBN 978-0-7506-8508-5.
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DYTRT, Zdenek, Michaela STŘÍTESKÁ. Efektivní inovace, odpovědnost managementu. Brno: Computer Press, 2009. ISBN 978-80-251-2771-1.
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KAPLAN, Robert, S., David P. NORTON. The Execution Premium. Linking Strategy to Operations for Competitive Advantage. Boston: Harvard Business School Publishing, 2008. ISBN 978-1-4221-2116-0.
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TIDD, Joe, John BESSANT, Keith PAVITT. Managing Innovation. Integrating technological, Market and Organizational Change. West Sussex: John Wiley and son, 2009. ISBN 978-0-470-99810-6.
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TIDD Joe, John BESSANT, Keith PAVITT. Řízení inovací. Brno: Computer Press, 2007. ISBN 978-80-251-1466-7.
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