UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
Study programmes & Course catalogue
for academic year 2023/2024
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
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Course: Strategic Management in Trade and Tourism

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Course title Strategic Management in Trade and Tourism
Course code KŘE/OSMOC
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 6
Language of instruction English
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Rolínek Ladislav, doc. Ing. Ph.D.
Course content
Lectures: 1. Introduction to Strategic Management and Strategy . 2. Historical Background of Strategic Management. 3. The Strategic Planning Process. 4. Strategic decision-making. 5. Models of Strategic Management. 6. Integral model of strategic management. 7. Business Vision and Mission Statements. 8. Core Values, Core Purpose and Visionary goals. 9. Analysis of External Environment. PEST analysis, Model for industry analysis (Porter's five forces), Strategical maps. 10. Analysis of Internal Environment. Portfolio analysis. 11. Analysis of functional areas. SWOT analysis. 12. Analysis and process of evaluation of strategy. Implementation of strategy. 13. The basic approach to organization and motivation. 14. System balanced scorecard. Strategic control. Definition of relevant parameters. Types of measurement. Management of Changes. Prerequisites - other information about

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
Learning outcomes
The students will be acquainted with approaches and methods of strategic management as tools of effective utilization of firms' resources to achieve its objectives. The course presents theory and practical application of strategic management. Part of the contents of the course is based on the description of contemporary trends with their influence on long-term development of the firms. The students will obtain theoretical and practical knowledge about strategic management. Main Contents Introduction to Strategic Management. Requirements on
Students understand the basic terms and principles of management.
Prerequisites
unspecified

Assessment methods and criteria
Oral examination

Examination Requirements: Seminar work Oral examination
Recommended literature
  • ARMSTRONG, Michael. How to manage people. London: Kogan Page, 2011. ISBN 9780749461638.
  • BRADY, J., EBBAGE, A., LUNN, R. ).Environmental Management in Organizations: The IEMA Handbook.. London, Washington DC: Earthscan. 472 pages, 2011. ISBN 978-1-84971-062-6.
  • BRADY, John, Alison EBBAGE a Ruth LUNN. Environmental management in organizations: the IEMA handbook. London: Earthscan, 2011. ISBN 9781849710626.
  • CUMBERLIDGE, Matt. Business process management with JBoss jBPM: a practical guide for business analysts : develop business process models for implementation in a business process management system. Birmingham: Packt Publ., 2007. ISBN 9781847192363.
  • DAVIES, Brent. Developing sustainable leadership. London: Paul Chapman, 2007. ISBN 9781412923965.
  • HEIZER, Jay H a Barry RENDER. Operations management: flexible version. Upper Saddle River: Pearson/Prentice Hall, 2007. ISBN 0132370603.
  • HESS, Charlotte a Elinor OSTROM. Understanding knowledge as a commons: from theory to practice. Cambridge: MIT Press, 2007. ISBN 9780262083577.
  • SMITH, Howard a Peter FINGAR. Business process management: the third wave. Tampa, FL: Meghan-Kiffer Press, 2007. ISBN 9780929652344.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE, date of update: 22.04.2024 23:50. Data created for academic year 2023/2024