UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
Study programmes & Course catalogue
for academic year 2023/2024
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
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Course: Strategic Management

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Course title Strategic Management
Course code KŘE/SM
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Rolínek Ladislav, doc. Ing. Ph.D.
Course content
Lectures: 1. Introduction to Strategic Management 2. Vision, Mission, Objectives, Strategies 3. General typology of strategies 4. Enlargement strategy typologies 5. Basic analysis of internal and external environment 6. Start-up 7. manager influence for strategy creation 8. Business Model 9. A process for implementation of the strategy 10. Systems BSC and KPI 11. Expansion company analysis 12. Strategies for SMEs 13. Learning organization and corporate culture 14. Free Topic (New trends in strategic management)

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Project-based learning, Group work
  • Preparation for credit - 14 hours per semester
  • Preparation for exam - 28 hours per semester
  • Semestral paper - 56 hours per semester
  • Class attendance - 32 hours per semester
  • Preparation for classes - 15 hours per semester
Learning outcomes
The subject of study deals with the theory and practice of strategic management and planning, accesses and the methods of effective utilization of firm sources are included for the achievement of future appointed objects.
Students understand the basic principles of strategic management, they are able to use various methods of strategic management.
Prerequisites
unspecified

Assessment methods and criteria
Oral examination, Test

Credit requirements: Continuous participation in the work of the team in solving the Greatail managerial simulation game, submission of the final report from the game and presentation of the results. Any questions or problems should be consulted as soon as possible with a teacher who can specify and redefine the above rules. But there must be serious reasons. Exam requirements: The exam is based on knowledge of the lectures and compulsory study literature in the given range. The exam may be composed only after the credit was awarded. Lectures are a tool for understanding the issue, not a single and exhaustive source of information. Each subject of the lecture is supplemented by the necessary information sources for the study, which the student has to master in an adequate way. The exam is conducted in written and oral form, to pass the written part it is necessary to achieve at least 60% success rate.
Recommended literature
  • Armstrong, M. Armstrong's handbook of strategic human resource management. London: Kogan Page, 2016.
  • Fotr, J., Vacík, E., Špaček, M., & Souček, I. Úspěšná realizace strategie a strategického plánu.. Praha, 2017.
  • Jarošová, E., Pauknerová, D., & Lorencová, H. Nové trendy v leadershipu: Koncepce, výzkumy, aplikace. Praha: Management Press.. 2016.
  • Kim, W. C., Mauborgne, R., & Somogyi, P. Nová strategie modrého oceánu: Pět kroků jak se posunout do modrého oceánu, vyhnout se konkurenci a zajistit si tak ziskový růst.. Praha, 2018.
  • Osterwalder, A., Pigneur, Y. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev.. BizBooks. Brno, 2015.
  • Parmenter, D. Key performance indicators: Developing, implementing, and using winning KPIs.. Hoboken, 2015.
  • Rothaermel, F. T. Strategic management.. McGraw-Hill Education. New York, 2017.
  • Senge, P. M. Pátá disciplína: Teorie a praxe učící se organizace.. Praha, 2016.
  • Tichá, I., & Hron, J. Strategické řízení.. Praha, 2016.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE, date of update: 24.04.2024 23:50. Data created for academic year 2023/2024