Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
- Preparation for classes
- 15 hours per semester
- Preparation for credit
- 14 hours per semester
- Preparation for exam
- 28 hours per semester
- Semestral paper
- 56 hours per semester
- Class attendance
- 32 hours per semester
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Armstrong, M. Armstrong's handbook of strategic human resource management. London: Kogan Page, 2016.
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Baroudi, R. KPI mega library: 17,000 key performance indicators.. Scotts Valley, California, 2010. ISBN 978-1-4515-5166-2.
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Beitler, M. A. Strategic organizational change: a practitioner?s guide for managers and consultants. Greensboro: Practitioner Press International, 2013.
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Kotler, P., & Armstrong, G. Principles of marketing (15th ed). Upper Saddle, N.J: Pearson, 2014.
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Osterwalder, A., Pigneur, Y., & Clark, T. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley, 2010.
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Pitts, R. A., & Lei, D. Strategic management: building and sustaining competitive advantage. Mason: Thomson / South-Western, 2002.
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Rothaermel, F. T. Strategic management. New York: McGraw-Hill Education, 2017.
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Wheelen, T. L., & Hunger, D. J. Strategic management and business policy: concepts and cases. Upper Saddle River: Pearson/Prentice Hall, 2008.
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