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Lecturer(s)
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Vrchota Jaroslav, doc. Ing. Ph.D.
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Rolínek Ladislav, doc. Ing. Ph.D.
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Course content
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Lectures: Lectures: 1. Introduction to strategic management 2. Vision, Mission, Objectives, Strategy 3. General typology of strategies 4. Extended typology of strategies 5. Basic analysis of internal and external environment 6. Start-up 7. The influence of the manager on the strategy 8. Business model 9. The strategy implementation process 10. BSC and KPI systems 11. Extensive enterprise analyzes 12. SME strategy 13. Learning organizations and corporate culture 14. Free Theme (New Strategic Management Trends) Exercises: 1. Creation of teams, presentation of the assignment and concept of case studies 2. Case Study - Focusing on organizational structures and changes 3. Case study - strategy 4. Case study - business model 5. Case study - business development phase, BSC, KPI 6. Case study - manager's personality Final Presentations
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
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Learning outcomes
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The students will be acquainted with approaches and methods of strategic management as tools of effective utilization of firms' resources to achieve its objectives. The course presents theory and practical application of strategic management. Part of the contents of the course is based on the description of contemporary trends with their influence on long-term development of the firms. The students will obtain theoretical and practical knowledge about strategic management. Main Contents Introduction to Strategic Management.
Students understand the basic terms and principles of management.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Oral examination
How to pass YSMAN " Minimum is 65% " Final mark is form: o Attendance max. 10% o Presentation max. 20% o Essay max. 30% o Test max. 40% " Main Literature o WHEELEN, Thomas L a David J HUNGER. Strategic management and business policy: concepts and cases. 11. ed., Pearson int. ed. Upper Saddle River: Pearson/Prentice Hall, c2008, xlvii, 405 s. ISBN 978-0-13-606827-3. " Presentation o About 15 min. o Short introduction about yourself o Selected topic (same as essay) o Presentation not reading !!! o Use Powerpoint or PDF !!! o Mark: " Max. 40% Theory " Max. 30% Best practices (companies, products) " Max. 15% clarity and appearance of the presentation " Max. 15% presentation skills " Essay o Selected topic (same as presentation) o Send on e-mail vrchota@ef.jcu.cz o deathline 10. week of semester o Use Word o about 6 pages o Mark " Max. 10% deathline " Max. 30% theory " Max. 40% Best practices (companies, products) " Max. 20% form of document " Test o 12. week of semestr o 3 attempts o 10 questions o In Moodle o 5 minutes " Topics for presentation and essay can student choose at first lesson
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Recommended literature
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Armstrong, M. Armstrong's handbook of strategic human resource management.. Kogan Page. London, 2016.
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Beitler, M. A. Strategic organizational change: a practitioner's guide for managers and consultants.. Practitioner Press International. Greensboro, 2013.
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Kim, W. C., & Mauborgne, R. Blue ocean shift: Beyond competing: proven steps to inspire confidence and seize new growth.. Hachette Books. New York, 2017.
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Osterwalder, A., Pigneur, Y. Business model generation: a handbook for visionaries, game changers, and challengers.. Wiley. Hoboken, 2010.
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Parmenter, D. Key performance indicators: Developing, implementing, and using winning KPIs.. Hoboken, 2015.
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Rothaermel, F. T. Strategic management.. McGraw-Hill Education. New York, 2017.
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Wheelen, T. L., & Hunger, D. J. Strategic management and business policy: concepts and cases.. Pearson/Prentice Hall. Upper Saddle River, 2008.
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