| Course title | Strategic Development of Projects |
|---|---|
| Course code | UEP/SDP |
| Organizational form of instruction | Lecture + Lesson |
| Level of course | Master |
| Year of study | not specified |
| Semester | Winter |
| Number of ECTS credits | 5 |
| Language of instruction | English |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
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| Course content |
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Marketing for non-profit organizations strategic marketing (segmentation-targeting-positioning) operational marketing (product-price-distribution-promotion) specificities of marketing in socio-cultural organizations Strategic foresight - monitoring of new EU, national and regional schemes. Presentation and use of electronic tools which facilitate the watch and the study of the socio-economic context and permit one to be well positioned in the race for information Lobbying in the EU countries - Definition and theory of lobbying - From the local to the international scale: levels and modalities of lobbying - Territorial lobbying - Private lobbying - NGO's lobbying - The sociology of lobbyists
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| Learning activities and teaching methods |
| unspecified |
| Learning outcomes |
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The aim of the subject is provide students with various aspect of strategy in seeking for public funding. Students get acquainted with specifics of marketing in non-profit organizations. They will be trained in regular, organized and strategic monitoring of new EU, national and regional schemes. They will understand the substance and importance of lobbying within the EU.
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| Prerequisites |
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unspecified
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| Assessment methods and criteria |
|
unspecified
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| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Economics | Study plan (Version): Regional and European Project Management (1) | Category: Economy | 1 | Recommended year of study:1, Recommended semester: Winter |