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Lecturer(s)
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Pešková Jana, PhDr. Ph.D.
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Šmídová Markéta, Mgr. Ph.D.
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Course content
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1. Introduction to international trade: buying and selling, importing and exporting. Basic terminology. 2.-3. Cultural differences in the world of trade: introduction (subsequently discussed throughout the course, always with regard to the relevant cultural aspects of individual topics). 4.-5. Foreign exchange market: currencies, inflation, devaluation. Numbers, percentages, graphs. 6.-8. Services: formal and informal business communication. Telephone calls, business letters (typology and structure). Stereotypical formulas, politeness (conditional, imperfect tense, pronouns). 9.-11. Human resources: job advertisement, curriculum vitae, cover letter, job interview. Commands expressed using the imperative and future tense. Stereotypical formulas, politeness (extension to HR context). 12.-13. Marketing and advertising: presentation of a product or service. Language strategies in advertising.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book), Activating (simulations, games, drama), Work with multi-media resources (texts, internet, IT technologies), Project-based learning, Blended learning
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Learning outcomes
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The course develops specific language skills for international business in a Hispanic environment, primarily in terms of vocabulary (economics, human resources, services, advertising, diplomacy) but also in terms of grammar (e.g., numerals, use of conjunctions, prepositions, and pronouns, verb forms used to express politeness or instructions). Emphasis is placed on transferring theoretical knowledge into oral and written practice through simulations of situations common in the business world (e.g., formal telephone communication: booking services, handling complaints, telemarketing; job applications: advertisements, curriculum vitae, cover letters, job interviews; marketing: advertising leaflets). By completing the course, students will gain a basic orientation and communication skills in business Spanish, which will be deepened and expanded in the follow-up course Business Spanish II.
By completing the course, students will acquire the ability to communicate effectively in Spanish in basic international business situations, both in spoken and written form, taking into account the linguistic and cultural norms of the Hispanic environment. Learning outcomes: (a) Students will recognize basic terminology from the fields of business, services, human resources, marketing, and diplomacy in authentic Spanish texts. (b) Students will explain the differences between formal and informal communication in the Hispanic business environment compared to the Czech environment. (c) Students will use numbers and percentages to present data, prices, and business offers in both written and spoken communication. (d) Students will apply polite language (conditional, imperfect tense, pronouns, stereotypical formulas) in written and oral business communication (e-mail, letter, phone call). (e) Students will simulate formal telephone communication in typical business situations (orders, complaints, bookings, telemarketing) in Spanish. (f) Students will compose a CV and cover letter in Spanish according to the conventions of Hispanic countries. (g) Students will conduct a model job interview in Spanish using appropriate terminology and politeness strategies. (h) Students will present a selected product or service in Spanish using language typical of advertising. (i) Students will compare cultural and linguistic differences in business communication between Hispanic and Czech environments (e.g., forms of address, politeness, structure of business documents).
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Prerequisites
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A prerequisite is knowledge of Spanish at level B1+. The course is intended only for students who have Spanish as a foreign language.
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Assessment methods and criteria
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Student performance assessment, Analysis of student's language skills, Test, Interim evaluation
1. Regular attendance (3 absences allowed). 2. Active participation and ongoing completion of assignments (see Moodle): will be added to the final evaluation. 3. Oral presentation in class (contrastive view of a selected sector or aspect of business with an emphasis on related linguistic phenomena: e.g., comparison of the structure of Hispanic and Czech embassies or companies ? names of individual positions and departments; monetary policy in the Hispanic and Czech environments ? names of currencies and their etymology, stereotypical phrases used in the foreign exchange market; linguistic figures used in Hispanic and Czech advertising; to be specified in the first weeks of teaching). 4. Final test.
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Recommended literature
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Aguirre Beltrán, B.:. El espaňol por profesiones: Comercio exterior. SGEL, Madrid, 1996.. Madrid, SGEL, 1996.
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Aguirre Beltrán, B.:. El espaňol por profesiones: Lenguaje jurídico. SGEL. Madrid. 1997.. Madrid, SGEL, 1997.
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Aguirre Beltrán, B.:. El espaňol por profesiones: 1. La empresa. SGEL, Madrid. 1998.. Madrid, SGEL, 1998.
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Mlýnková, L., Macíková, O.:. Obchodní španělština. CP Books, Brno 2005..
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Mlýnková, L.-Macíková, O. Nová obchodní španělština. Edika, Brno, 2015.
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V.V.A.A.:. Espaňol de negocios, CD-ROM, Difusión, Barcelona, 1999.. BArcelona, Difusión, 1999.
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