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Lecturer(s)
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Pešková Jana, PhDr. Ph.D.
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Šmídová Markéta, Mgr. Ph.D.
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Course content
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1. Introduction to international trade: buying and selling, importing and exporting. Basic terminology. 2. Exchange market: foreign exchange, inflation, devaluation. Numerals, percentages, graphs. 3. Formal and informal business communication. Telephone conversations, business letters (typology and structure). Stereotyped phrases, verbal politeness (conditional, imperfect, pronouns). 4. Human resources: advertisement, curriculum vitae, cover letter, job interviews. Imperatives, future tense, verbal politeness (practice). 5. Marketing and advertising: presenting a product. Linguistic strategies for promotion. 6. Cultural differences in the business world (dealt with throughout the course, always with regard to the relevant aspects of each topic).
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Learning activities and teaching methods
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Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book)
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Learning outcomes
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The aim of the course is to acquire specific language competencies for business, especially in the field of acquiring basic vocabulary in economics and international trade. The secondary objective is to become familiar with communication situations common in the business world (telephone contact, job interview, cover letter, etc.). At the same time, the knowledge of Spanish grammar typical of business discourse (numerals, use of pronouns, use of conjunctions and prepositions, verb morphology) is consolidated and deepened.
The student will have been introduced to the problems of Spanish for Business and Law.
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Prerequisites
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The prerequisite is knowledge of the Spanish language at B1+ level. Only for students that have Spanish as a foreign language.
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Assessment methods and criteria
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Student performance assessment, Analysis of student's language skills, Test, Interim evaluation
1. Regular attendance (3 absences allowed) 2. Active participation. 3. Oral presentation in lesson (subject will be specified in the first week of the lesson) 4. Written test - student has 2 possibilities (1 regular and 1 corrective) Students can use the tutorial hours to clarify possible problems in lectures and seminars. Exams and examinations will be written in the exam period according to the dates of the Faculty of Arts.
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Recommended literature
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Aguirre Beltrán, B.:. El espaňol por profesiones: Comercio exterior. SGEL, Madrid, 1996.. Madrid, SGEL, 1996.
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Aguirre Beltrán, B.:. El espaňol por profesiones: Lenguaje jurídico. SGEL. Madrid. 1997.. Madrid, SGEL, 1997.
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Aguirre Beltrán, B.:. El espaňol por profesiones: 1. La empresa. SGEL, Madrid. 1998.. Madrid, SGEL, 1998.
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Mlýnková, L., Macíková, O.:. Obchodní španělština. CP Books, Brno 2005..
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Mlýnková, L.-Macíková, O. Nová obchodní španělština. Edika, Brno, 2015.
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V.V.A.A.:. Espaňol de negocios, CD-ROM, Difusión, Barcelona, 1999.. BArcelona, Difusión, 1999.
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