Course: Marketing of Bioproduction

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Course title Marketing of Bioproduction
Course code KAES/QMB
Organizational form of instruction Lecture
Level of course Master
Year of study 1
Semester Summer
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Moudrý Jan, doc. Ing. Ph.D.
Course content
Marketing of organic production is focused on description of basic principles of organic production, basic terminology and legislative, system of controls, certification and labeling of organic production, principles of marketing of organic production, it´s specifics, market sgementation, factors influencing market with organinc products. Subject also includes methods of direct and indirect distribution of organic production in conditions of Czech republic and economic viability in organic farming. Simultaneously with organic production, regional production is solved in frame of subject.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Demonstration, E-learning
  • Class attendance - 12 hours per semester
  • Preparation for credit - 26 hours per semester
  • Preparation for exam - 34 hours per semester
  • Preparation for classes - 78 hours per semester
Learning outcomes
Goal of subject is to introduce principles of marketing of organic and regional production.
After absolving the subject, the student is able to make decision in frame of marketing of organic and regional production, have basic knowledge of principles of control, certification and labeling of organic production and of method of marketing and distribution strategies creation.
Prerequisites
Basic knowledge of organic farming and organic production.

Assessment methods and criteria
Combined exam

Credit Requirements: Participation in seminars, seminars and excursions Examination Requirements: Written test (75 % of successful completion), analysis of incomplete or incomplete answers, oral exam
Recommended literature
  • MOUDRÝ, J., PRUGAR, J.: . Kvalita, zpracování a odbyt bioproduktů. Č. Budějovice , 2001.
  • HESKOVÁ,M.A KOL. Marketingová komunikace a přímý marketing. J. Hradec, 2005.
  • Moudrý, J. et al. Ekonomická udržitelnost v sociálním zemědělství. České Budějovice, 2020. ISBN 978-80-87809-82-2.
  • MOUDRÝ, J., MOUDRÝ, J. JR., KONVALINA, P., KALINOVÁ, J.: . Kontrola a certifikace bioprodukce. . Č. Budějovice, 2007.
  • MOUDRÝ, J., MOUDRÝ, J. JR., KONVALINA, P., KALINOVÁ, J. Marketing bioprodukce. Č. Budějovice, 2007.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Agriculture Study plan (Version): Sustainable Systems in Agricultural Land (2010) Category: Agriculture and forestry 3 Recommended year of study:3, Recommended semester: Summer
Faculty: Faculty of Agriculture Study plan (Version): Agricultural Ecology (2017) Category: Agriculture and forestry 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Agriculture Study plan (Version): Agricultural Ecology (2017) Category: Agriculture and forestry 1 Recommended year of study:1, Recommended semester: Summer