Course: Managerial Economics

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Course title Managerial Economics
Course code KEN/CMAEK
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 6
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements unspecified
Recommended optional programme components None
  • Šmejkal Antonín, Ing. Ph.D.
  • Kislingerová Eva, prof. Ing. CSc.
Course content
Lectures: 1 - Introduction, basic terminology, decision-making theory, causality, financial strategy, short-term and long-term planning, budgets, result interpretation of elementary methods of financial analysis (vertical, horizontal, ratio, and difference indicators) 2 - Result interpretation of advanced methods of financial analysis (bankrupt and credit models, mathematical-statistical methods), evaluation systems of business efficiency, balanced scorecard, rating, ranking, scoring methods, benchmarking 3 - Economic added values, optimization problems and management of liquidity (production, short-term assets, supply, financing, costs, human factor), reporting, controlling, monitoring, presentation of earnings, annual report 4 - Risk management, economic aspects of crisis management, rescue programmes, specific problems of investment decision-making , feasibility study, application of real options

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Demonstration, E-learning, Case studies, Blended learning
  • Class attendance - 18 hours per semester
  • Preparation for classes - 80 hours per semester
  • Semestral paper - 42 hours per semester
  • Preparation for exam - 28 hours per semester
Learning outcomes
The objectives of the course are systematization and extension of contemporary knowledge of economy and management leading to the acquisition and analysis of information concerning the business management at the managerial level. The emphasis is put mainly on the application and adjustment of these methods to specific environment of a concrete business. Particular methods are verified and demonstrated on case studies and concrete situations of multi-criteria decision making. The process of obtaining information about events significant for a success or failure of the business is deeply described and discussed in the course together with follow-up interpretations and presentation of possible measures leading to the meeting of the stated goals of the business. The set up of a overall conception of the managerial system including property and capital structure, yields, costs, earnings, reporting, controlling, economic added values, optimization problems etc. is the elementary output of the course.
Students understands basic economic relations between financial stability and profitability, they are able to set up an for a particular business evaluation system of its efficiency based on quantitative and qualitative criteria. The students are able to defend their managerial decisions influencing the given business with arguments based on the results of mathematical-economic models.
The course of Business Economics is a prerequisite for the course of Managerial Economics.

Assessment methods and criteria
Combined exam, Seminar work

Credit Requirements: Examination Requirements: Students have to perform their practical knowledge presented in the course in a written test and a oral examination focusing on the ability to argue and discuss based on theoretical , economic, statistical, and mathematical knowledge.
Recommended literature
  • BRICKLEY, J.A., ZIMMERMAN, J., SMITH, C.W. Managerial Economics & Organizational Architecture, 6th Edition. Maidenhead (UK), 2015. ISBN 978-0073523149.
  • FOTR, J., HNILICA, J. Aplikovaná analýza rizika ve finančním managementu a investičním rozhodování. Praha, 2014. ISBN 978-80-247-5104-7.
  • FOTR, J., SOUČEK, I. Investiční rozhodování a řízení projektů. Praha, 2011. ISBN 978-80-247-3293-0.
  • Kislingerová, E. a kol. Manažerské finance. 3. vydání.. Praha, 2010. ISBN 978-80-7400-194-9.
  • Kislingerová, E. Nové trendy ve vývoji konkurenceschopnosti podniků České republiky: v globální světové ekonomice.. Praha, 2014. ISBN 978-80-7400-537-4.
  • KNÁPKOVÁ, A., PAVELKOVÁ, D., REMEŠ, D., ŠTEKER, K. Finanční analýza - Kompletní průvodce s příklady, 3.kompletně aktualizované vydání. Praha, 2017. ISBN 978-80-271-0563-2.
  • NEUMAIEROVÁ, I., NEUMAIER, I. Manažerský simulátor: Řízení spokojenosti stakeholders. Praha, 2010. ISBN 978-80-245-1743-8.
  • PAVELKOVÁ, D., KNÁPKOVÁ, A. Výkonnost podniku z pohledu finančního manažera, 3.vydání. Praha, 2012. ISBN 978-80-7201-872-7.
  • SYNEK, M. a kol. Manažerská ekonomika. Praha, 2011. ISBN 978-80-247-3494-1.

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester