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Lecturer(s)
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Škodová Parmová Dagmar, doc. Dr. Ing.
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Course content
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Lectures 1. Tourism as a tool for rural development, rural tourism opportunities. 2. Agro-tourism as a form of rural tourism. 3. Business agro-tourism, business project. 4. Establishing and running a business. 5. Accommodation facilities and their categorization. 6. Marketing of agro-tourism business, marketing communication. 7. Accompanying programs, leisure activities. 8. Promotion, information and booking system. 9. Creating bids for individual interest groups. 10. Destination management. 11. The public sector in tourism policy. 12. Provision of subsidies from the Ministry of Agriculture, Ministry of Labor and Social Affairs, Ministry of Industry and Trade, Ministry of Regional Development. 13. Achievements of rural tourism in Austria and Germany. 14. The dynamics of agro-tourism development in France. Exercises 1. Introductory seminar 2.-14. Practical examples, following the theory discussed in the lectures, a professional excursion to the agro-touristic farm.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
- Class attendance
- 56 hours per semester
- Semestral paper
- 32 hours per semester
- Preparation for exam
- 32 hours per semester
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Learning outcomes
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The main aim of the subject is to introduce agrotourism as a form of rural tourism and to show its importance for multifunctional agriculture and rural development of the regions. Forms of agrotourism and supporting organizations in the Czech Republic and in the EU. Green tourism, rural tourism and legislation for running such a business, arts of development support of agrotourism in the Czech Republic, ECEAT as a supporting organization in the Czech Republic and in Europe, marketing measures used in agrotourism, product policy. Practical part is connected with excursions in selected firms, cooperation with experts from the Ministry of Agriculture and from the Ministry of Regional Development.
Students understand the basic principles of entrepreneurship in agrotourism, they are able to create business plan, invent a suitable marketing-mix and complete event projects and calculations of service offer.
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Prerequisites
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The course is not subject to any other material. However, some pens are recommended in environmental science (e.g. EIA) and economics (basics of economics).
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Assessment methods and criteria
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Oral examination, Seminar work
Credit requirements: Seminar work 7 pages, Examination requirements: Written test, oral exam
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Recommended literature
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Foret M., Foretová V. Jak rozvíjet místní cestovní ruch. Praha: Grada., 2001.
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Palatková, M. Marketingový management destinací. Praha: Grada, 2011. ISBN 978-80-247-3749-2.
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Stříbrná, M. Venkovská turistika a agroturistika. Praha, 2005. ISBN 80-86726-14-2.
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Škodová Parmová, D. Agroturistika. České Budějovice, 2007. ISBN 978-80-7394-009-6.
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