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Lecturer(s)
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Humlerová Veronika, Mgr. Ing. Ph.D.
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Course content
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3 block consultations 1. Business idea and invention / Legal forms of business and business registration 2. Syllabus, content and approaches to the elaboration of a business plan (= PZ) / PZ financing 3. Marketing and Human Resources / Test (if the theory is discussed and the requirements are met) Source: South Bohemian Chamber of Commerce (2017), see study aids
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Demonstration
- Class attendance
- 16 hours per semester
- Semestral paper
- 40 hours per semester
- Preparation for classes
- 40 hours per semester
- Preparation for exam
- 50 hours per semester
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Learning outcomes
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Students will get acquainted with the design and structure of the business plan (= PZ), while they will reflect the latest approaches to its processing. Students will be acquainted with the legal business environment, curriculum and requirements of PZ and methods of its financing. Emphasis will also be placed on non-traditional forms of financing (in addition to loans, preferential financing and subsidies or contributions, competitions for start-up entrepreneurs, crowdfunding and business angels will be mentioned). Students will be provided with advice not only from the teacher, but also from external experts from practice and other institutions. The scope of the business plan will be in the intentions of SMEs (= small and medium-sized enterprises).
The student is able to compile a business plan and masters basic business terminology.
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Prerequisites
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Basic high school economic literacy.
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Assessment methods and criteria
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Combined exam
Credit requirements: active participation during consultations, submission of a developed business plan Exam requirements: written test (10 multiple-choice questions; min. Success rate = 60%)
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Recommended literature
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Březinová, M., Smolová, J., Sláma, J. Process management in small and medium businesses in the South Bohemia region regard to the objectives, threats and benefits competitive companies. Trendy v podnikán. 2011.
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Sláma, J., Skořepa, L., Pícha, K., Chrobočková, L. Innovation potential of the South Bohemian Region. Proceedings of the 3rd International Conference IMACS 2015. 2015.
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Srpová, Jitka; Řehoř, Václav. Základy podnikání : teoretické poznatky, příklady a zkušenosti českých podnikatelů. 1. vyd. Praha : Grada, 2010. ISBN 978-80-247-3339-5.
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