Course: E-commerce

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Course title E-commerce
Course code KMI/POI
Organizational form of instruction Lecture
Level of course Bachelor
Year of study 1
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Optional
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
  • Beránek Ladislav, doc. Ing. CSc.
Course content
Lectures: 1. The system and model of electronic commerce - the starting points; 2. Business and e-commerce; 3. Models of e-commerce (B2C applications, C2C, B2B); 4. Modeling of e-commerce; 5. Properties of e-commerce; 6. Strategic business management and electronic commerce; 7. Marketing and advertising on the Internet, customer personalization; 8. Security of electronic commerce; 9. Designing e-commerce; 10. The business model business plan; 11. ICT Resources for EC / EB implementation of e-commerce operation issues; 12. Mobile commerce (m-commerce);

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Demonstration
  • Class attendance - 28 hours per semester
  • Preparation for credit - 14 hours per semester
  • Semestral paper - 48 hours per semester
  • Preparation for classes - 22 hours per semester
Learning outcomes
The goal is that students have mastered the basic terminology in e-commerce, the methodological procedures in design of information and communication systems, e-commerce. Student are able of creating a business models in e-commerce. The problems of the design and operating of electronic commerce and strategic management of electronic commerce and e-commerce security are aloso included.
Students will know the basic methods for designing a simple e-commerce models, modeling structure and behavior of components of electronic commerce and security of selected parts of the business. They will acquire basic concept of systemic approach of electronic commerce and the possibility of modeling of different types of electronic commerce.
The course has no prerequisities.

Assessment methods and criteria
Seminar work

Requirements on students: Assignments from the business and commerce on the Internet (models of auctions, the issue of trust in online systems, etc.) Creating of web pages of chosen business activity on Internet.
Recommended literature
  • ARUN, Jai Singh. Blockchain for business. Boston, MA: Addison-Wesley, 2019. ISBN 978-0135581353.
  • Dušan Beleščák. Vytváříme e-shop ve WordPressu pomocí WooCommerce. Computer Press: Praha, 2015. ISBN 978-80-251-4153-3.
  • LAUDON, Kenneth C. a Carol Guercio TRAVER. E-commerce 2018: business, technology, society. Fourteenth Edition. Boston: Pearson, 2017. ISBN 978-0134839516.
  • Miroslav Sedlák. Jak vytvořit úspěšný a výdělečný internetový obchod (e-kniha). e-kniha. Praha: Computer Press, 2015.
  • RAYPORT, J. F., JAWORSKI, B. J. Introduction to e-commerce. Boston: McGraw-Hill/Irwin marketspaceU, 2001.
  • SADEH, N. M-Commerce Technologies, Services, and Business Models. Boston: Wiley, 2002.

Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Economics Study plan (Version): Financial and Insurance Mathematics (4) Category: Mathematics courses 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Economics Study plan (Version): Management of Commerce (4) Category: Economy 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Economics Study plan (Version): Economic Informatics (4) Category: Economy 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Economics Study plan (Version): Accounting and Financial Management (3) Category: Economy 1 Recommended year of study:1, Recommended semester: Winter