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Lecturer(s)
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Beránek Ladislav, prof. Ing. CSc., MBA
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Course content
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Lectures: 1. Forms of e-business, basic terms 2. History of e-business 3. Consumer behavior on the Internet, new forms of marketing 4. Technologies and Standards (Hardware, Software, XML, Database) 5. Enterprise and intercompany information systems (ERP, data warehousing, CRM, EDI) 6. B2C Online Commerce, m-Commerce 7. B2B e-commerce, e-procurement, internet marketplace 8. Internet marketing C2C, Internet auctions 9. Advertising on the Internet and its measurement, SEO, SEM, traffic analysis 10. Payment systems, security and encryption 11. Cryptocurrency, blockchain 12. Planning and realization of eshop, web services, practical demonstrations
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Demonstration
- Class attendance
- 21 hours per semester
- Preparation for credit
- 20 hours per semester
- Semestral paper
- 48 hours per semester
- Preparation for classes
- 23 hours per semester
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Learning outcomes
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The aim of the course is to introduce entrepreneurship on the Internet, concepts and models of e-business, technologies (hardware, software, internet, HTML, XML, databases etc.), enterprise and intercompany information systems (EDI, CPFR, RFID, CRM, and encryption, Internet advertising and its measurement, electronic signature, e-commerce and e-payments. Forms of e-business (B2B, B2C, B2E, B2A, C2C). Attention is paid to e-commerce and m-commerce, ie electronic and mobile forms of business (online stores, internet marketplaces, e-procurement) and the changes they make in the fields of consumer behavior, marketing, supply chain management, and retail management.
Students will know the basic methods for designing a simple e-commerce models, modeling structure and behavior of components of electronic commerce and security of selected parts of the business. They will acquire basic concept of systemic approach of electronic commerce and the possibility of modeling of different types of electronic commerce.
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Prerequisites
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The course has no prerequisities.
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Assessment methods and criteria
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Seminar work
Requirements on students: Assignments from the business and commerce on the Internet (models of auctions, the issue of trust in online systems, etc.) Creating of web pages of chosen business activity on Internet.
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Recommended literature
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ARUN, Jai Singh. Blockchain for business. Boston, MA: Addison-Wesley, 2019. ISBN 978-0135581353.
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Donát, J. e-Business pro manažery. Grada Publishing, 2000, 84 stran, 2000. ISBN 80-247-9001-7.
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GÁLA, L., J. POUR a Z. ŠEDIVÁ. Podniková informatika. 2., přeprac. a aktualiz. vyd.. Praha: Grada, 2009. ISBN 978-80-247-2615-1.
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LAUDON, K. C. et. al. E-commerce. New York: Prentice Hall, 2015. ISBN 978-0133507164.
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LAUDON, Kenneth C. a Carol Guercio TRAVER. E-commerce 2018: business, technology, society. Fourteenth Edition. Boston: Pearson, 2017. ISBN 978-0134839516.
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Narayanan Arvind. Bitcoin and Cryptocurrency Technologies. Princeton University Press, 2016. ISBN 9780691171692.
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PAPAZOGLOU, M., RIBBERS, P. e-Business: Organizational and Technical Foundations. USA, John Wiley & Sons, 2006. ISBN 978-0-470-84376-5.
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SCHNEIDER, Gary P. Electronic commerce. Boston, MA: Cengage Learning, 2017, 2017. ISBN 9781305867819.
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SUCHÁNEK, P. E-Commerce: Elektronické podnikání a koncepce elektronického obchodování. Praha: Ekopress, 2012.
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TELLEZ, Jesus. Mobile payment systems: secure network architectures and protocols. New York, NY: Springer Berlin Heidelberg, 2017, 2017. ISBN 978-3319230320.
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ULLMAN, Larry E. Effortless e-commerce with PHP and MySQL. Berkeley, CA: New Riders, 2014, 2014. ISBN 978-0321949363.
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