Course title | Tourism 2 |
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Course code | KOD/CR2 |
Organizational form of instruction | Lecture + Lesson |
Level of course | Bachelor |
Year of study | not specified |
Semester | Winter and summer |
Number of ECTS credits | 3 |
Language of instruction | Czech |
Status of course | Compulsory-optional |
Form of instruction | Face-to-face |
Work placements | This is not an internship |
Recommended optional programme components | None |
Lecturer(s) |
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Course content |
Topics within the course: 1. Tourism product. 2. Demand in tourism. 3. Supply in tourism. 4. Tourism and economic development. 5. Tourism policy.
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Learning activities and teaching methods |
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), E-learning |
Learning outcomes |
The aim of the course is to explain the role of tourism in national economy, to evaluate the power of the tourism industry in national economy and clarify direct, indirect, induced, multiplied effects of tourism. Students are getting known with statistical monitoring of the tourism impacts, especially with the Tourism Satellite Account. The aim of the course is also to explain the specifics that are typical for the tourism market, new trends i n tourism suply and demand, demand forecasting, consumer behaviour and pricing policy in tourism.
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Prerequisites |
unspecified
KOD/CR1 ----- or ----- KOD/KCR1 and KOD/KSCR1 ----- or ----- KOD/SCR1 and KOD/KSCR2 ----- or ----- KOD/SCR2 |
Assessment methods and criteria |
Written examination, Seminar work, Self-reflection
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Recommended literature |
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Study plans that include the course |
Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
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Faculty: Faculty of Economics | Study plan (Version): Management of Commerce (4) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |
Faculty: Faculty of Economics | Study plan (Version): Management of Commerce (4) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Summer |