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Lecturer(s)
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Švec Roman, doc. Ing. Ph.D.
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Course content
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1. Basic definition of tourism; tourism system; factors of tourism development and deployment. 2. Tourism typology; Tourism in historical context. 3. Tourism market and factors affecting the tourism market; tourism product; marketing in tourism 4. Tourism destinations; state tourism policy; institutional provision of tourism development; information and communication technologies in tourism; international tourism - internationalization and globalization in tourism; Legislation in tourism
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), E-learning
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Learning outcomes
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The aim of the course is to get the knowlegde about travel and tourism in historical context and to clarify tourism as a system, incl. its environment, furthermore, about the types of tourism. Based on the subject and object of tourism, the essentials and structures of the tourism market are explained, as well as the tourism in the international perspective, tourism marketing and usage of new technologies in tousim, basic acts and institutions.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Written examination, Seminar work
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Recommended literature
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Časopis C.O.T. Bussines.
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Hesková, M. a kol. Cestovní ruch. Praha: fortuna, 2011.
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Lohmann, G.; Panosso Netto, A. Tourism theory : concepts, models and systems. Wallingford: CABI, 2017.
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Minář, P. a kol. Technika, management a marketing v CR. Hradec Králové: Gaudeamus, 1996.
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Palatková, M. & Zichová, J. Ekonomika turismu. Praha: Grada Publishing, 2011.
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Palatková, M. Mezinárodní cestovní ruch. Praha: Grada Publishing, 2011.
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Pásková, M., Zelenka, J.:. Cestovní ruch. Výkladový slovník.. Praha: Ministerstvo pro místní rozvoj ČR, 2002.
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