Course: English for Commercial Management

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Course title English for Commercial Management
Course code KOD/KECM
Organizational form of instruction Lecture
Level of course Master
Year of study 2
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Schaefer Justin Calvin, Ing.
Course content
Full-time study: Seminars: 1. Introduction to the course. Identification of strengths of students in English. Ice- breaking seminary discussions 2. Communication: Dealing with communication breakdowns. Idioms of communication. 3. International marketing: Brainstorming, team building and presentation skills 4. Building relationships: networking 5. Success: negotiating skills 6. Risk management: reaching agreements, adverbs of degree 7. E-commerce: presentation skills 8. Team building : resolving conflict 9. Customer service: active listening skills and communication skills 10. Crisis management: dealing with different situations. Language of contrast and addition 11. Management styles: What makes a good manager? Management qualities, how to put people at ease 12. Raising finance: Negotiating. Idioms, dependent prepositions 13. The future of business: Prediction and probability. 14. Course feedback and credits

Learning activities and teaching methods
Dialogic (discussion, interview, brainstorming)
Learning outcomes
The aim of the subject is to provide a working understanding of the English terminology, grammar and vocabulary required in order to communicate and manage successfully in a commercial business environment. To increase fluency and confidence in using the language of business English.
Students will be able to demonstrate understanding of the main business English terminology, vocabulary and grammar, which is necessary for successful commercial business management through oral discussions and group presentations.
Prerequisites
Basic grounding in English. For students wishing to study English at intermediate level or higher.

Assessment methods and criteria
Interview, Seminar work

Full-time study: Credit Requirements: Elaboration and presentation of seminary work on given topics. Examination Requirements: None
Recommended literature
  • COTTON, D., FALVEY, D., KENT, S. New addition Market Leader. Harlow, Essex, England: Pearson Education Limited, 2008.
  • DUCKWORTH, M. Oxford Business English Grammar and Practice. Oxford, England: Oxford University Press, 1995.
  • STRUTT, P. Market Leader: Business English with the Financial Times: Grammar and Usage Practice Book. Harlow, England: Longman, 2000.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Economics Study plan (Version): Management of Commerce (1) Category: Economy 2 Recommended year of study:2, Recommended semester: Winter