|
Lecturer(s)
|
|
|
|
Course content
|
Consultation: 1 - Cultural tourism. Motives and attitudes of cultural tourism. Research in cultural tourism 2 - Research in cultural tourism. Market Segmentation cultural tourism. 3 - The product of cultural tourism. Funding the development of cultural tourism. Ethical aspects of commercialization of cultural values. 4 - Communication and promotion of cultural heritage. Case studies.
|
|
Learning activities and teaching methods
|
|
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
|
|
Learning outcomes
|
The aim of this course is to acquaint the students with the principles of cultural heritage sites and businesses management. Accent is put on cultural tourism market analysis and possibilities of market influencing.
Students and students are able to explain the processes of utilization of cultural heritage tourism, explain the specifics and analyze the demand and supply side of the market of cultural tourism.
|
|
Prerequisites
|
unspecified
|
|
Assessment methods and criteria
|
Seminar work
Credit requirements: Elaboration and writing seminar paper
|
|
Recommended literature
|
-
International Journal of Heritage Studies.
-
Johnová R. Marketing kulturního dědictví a umění.. Praha: Grada Publishing, 2008.
-
Kesner. L. Marketing a management muzeí a památek.. Praha: Grada Publishing, 2005.
-
Richards G. Cultural attractions and European tourism.. Oxon: Cabi Publishing, 2001.
|