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Lecturer(s)
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Kita Pavol, prof. Ing. Ph.D.
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Course content
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Introduction to cooperation in trade. Creation and termination of cooperation. Management of business relationships, developing relationships with major clients (management sector sales, value segmentation of customers, business activities and the development of a strategy and a program of visits as part of a sale). Business in franchise chains. Strategic alliances. Clusters. Joint venture. Category management and merchandising. Trade Marketing. The business model on the Internet
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
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Learning outcomes
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The aim is to present the form and potential of the cooperation in business with a specific emphasis on establishing long-term relationships between functional stakeholders.
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Prerequisites
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unspecified
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Assessment methods and criteria
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Test, Seminar work
1. The development and presentation of the results of case studies. 2. Final test.
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Recommended literature
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Burnett, T. Klíčoví zákazníci a péče o ně. Brno: Computer Press, 2002.
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Hesková. Kooperace. Praha: Profess Consulting, 2005.
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Turnerová, L. Franchising jako způsob kooperace malých a středních firem. Praha: Dimar, 2000.
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Vodáček, L., Vodáčková O. Malé a střední podniky: Konkurence a aliance v Evropské unii. Praha: NT Publishing, 2005.
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Vodáček, L., Vodáčková O. Strategické aliance se zahraničními partnery. Praha: Management Press, 2002.
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