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Lecturer(s)
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Course content
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Lectures: - Introduction to Spa and Wellness basic therminology. History of Spa and Wellness. - Legislative and other cunducts for providing Spa and Wellness facilities. - Aspects of spa care and economic impact on regional economy. Importance of associations and cooperation in Spa and Wellness sector. - Management of Spa facility. - Wellness as a healty life style in relations to the tourism. - Wellness services and wellness facility. Management of Wellness facility. - Marketing of Spa and Wellness services. Market of Spa nad Wellness services. - Spa nad Wellness as a product of destinations. Importance of Spa and Wellness for choosen target segments of customer. - Climatic Spa (Green Spa) and new trends in Spa and Wellness. Seminars: - Introduction. Requirements to absolvate. Basic therminology. - Managemetn of Spa facility. - Presentations of Europe and world spa destiantion. - Closing seminar. Summury and evaluation of course.
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), E-learning
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Learning outcomes
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The aim of the course is clarifying the importance of spa and wellness in tourism and professional preparation of students for a future work in the branch of spa and wellness services.
Student should absolvate courses CR1 before this course.
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Prerequisites
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Studenty could have to know basics of subject CR1, SCR1 a CR2.
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Assessment methods and criteria
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Written examination, Seminar work
Credits Requirements: a) Active participation on courses (max. 1 absence) b) Presentations of seminar works (DOC) and their submission in MOODLE. Requirements and scope will be specified at MOODLE nad courses. Exam Requirements: Pass the test in scope of basic literature and materials on MOODLE (20 questions, min. 60% success to pass the exam).
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Recommended literature
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České lázně a lázeňství. Praha: MMR, 2007. ISBN 978-80239-9330-1.
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Zákon 164/2001 Sb. - Lázeňský zákon.
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Orieška, J. Služby v cestovním ruchu. Praha: Idea Servis, 2010. ISBN 978-80-85970-68-5.
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Poděbradský, J. Wellness v ČR. Praha: MMR, 2008.
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Schwartzhoffová, E. Lázeňství a wellness.. Olomouc: Univerzita Palackého v Olomouci, 2016.
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Voigt, C., & Pforr, Ch. Wellness Tourism: A destination perspective. Oson: Routledge, 2014.
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