| Course title | Strategic Marketing |
|---|---|
| Course code | KOD/KSM |
| Organizational form of instruction | Lecture |
| Level of course | Master |
| Year of study | 1 |
| Semester | Winter |
| Number of ECTS credits | 4 |
| Language of instruction | Czech |
| Status of course | Compulsory |
| Form of instruction | Face-to-face |
| Work placements | unspecified |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
|
| Course content |
|
unspecified
|
| Learning activities and teaching methods |
| Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming) |
| Learning outcomes |
| Prerequisites |
|
The course of Strategic Marketing is a prerequisite for the course of Marketing (ZMA).
|
| Assessment methods and criteria |
|
Oral examination, Written examination
Credit Requirements: Examination Requirements: |
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Economics | Study plan (Version): Management of Commerce (1) | Category: Economy | 1 | Recommended year of study:1, Recommended semester: Winter |