Course: Marketing 2

« Back
Course title Marketing 2
Course code KOD/MAR2
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study 1
Semester Winter
Number of ECTS credits 6
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Kita Pavol, prof. Ing. Ph.D.
  • Martíšková Petra, Ing. Ph.D.
  • Tichá Lucie, Ing. Ph.D.
Course content
unspecified

Learning activities and teaching methods
unspecified
Learning outcomes
Prerequisites
unspecified
KOD/KZMA
----- or -----
KOD/YZMA

Assessment methods and criteria
unspecified
Recommended literature
  • Cliquet, G. Baray, J. Location-Based Marketing: Geomarketing and Geolocation.. New York, 2020.
  • Kita, J. a kol. Marketing spotreby.. Bratislava, 2020.
  • Kita, J. a kol. Marketing.. Bratislava: Wolters Kluwer (Iura Edition), 2017.
  • Kita, P. a kol. Model marketingovej komunikácie na zdravie orientované nákupné správanie spotrebiteľov so zreteľom na postoje k spotrebe zdravých potravín.. Bratislava, 2020.
  • Kita, P., Kollar, P. Geomarketing in food retail.. Bratislava, 2018.
  • Kotler, P., Amstrong, G. Principles of Marketing. New York, 2017.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester