| Course title | Marketing Tools of Tourism |
|---|---|
| Course code | KOD/MNCR |
| Organizational form of instruction | Lesson |
| Level of course | Bachelor |
| Year of study | 3 |
| Semester | Winter |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
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| Course content |
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Topics of seminars: 1. Tourism market. 2. Particularities of tourism marketing and marketing mix. 3. Tourism product as a tool of marketing mix. Packaging. Programming. 4. People as a specific component of tourism product. 5. Price as a tool of marketing mix in tourism. Pricing politics in tourism. 6. Particularities of distribution in tourism. 7. Marketing communication in tourism - advertising and PR. 8. Marketing communication in tourism - direct marketing, personal selling and event marketing. 9. Internet in tourism marketing. 10. Partnership and cooperation in tourism.
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| Learning activities and teaching methods |
| Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Excursion, Project-based learning, Practical training |
| Learning outcomes |
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The aim of the course is to clarify particularities of the tourism marketing and its tools, to use the tools of marketing mix, to recognize and clarify the specifics of marketing applications in tourism from different point of view: a) tourism services, b) tourism destination.
Student understands to specifics of tourism market, student can apply tools of marketing mix on tourism products (tourism services and tourism destination). Student is competent for work on operational level of management. |
| Prerequisites |
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Students have basic knowledge of tourism, subjects: KOD/CR1.
KOD/CR1 ----- or ----- KOD/KCR1 and KŘE/CMAN ----- or ----- KŘE/MANZ ----- or ----- KŘE/QMANZ |
| Assessment methods and criteria |
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Seminar work, Self-reflection
Credit requirements: 1) Attendence of team member(s) on consultations to the projects (at least twice in a semester). The course is carried out as problem-based learning, the seminars are held as individual consultations of the teams to the work on the semestral projects. 2) To elaborate, hand in a present the semestral project according to the requirements in Moodle. 3) Attendence on the study tour to the topic of semestral projects. The form of all tasks must be fulfilled according to the requirements, important dates are specified in Moodle. Other updates to the course are being published in Moodle, that is why the participants should check it continuously. Pay attention to the required dates, the fulfillment is required to win the credits. It is suitable to consult about any questions and problems immidiately with the teacher, who can specify the rules, but only in the case of seriuos reasons. |
| Recommended literature |
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| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Economics | Study plan (Version): Management of Commerce (4) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Winter |