| Course title | Marketing Tools in Business |
|---|---|
| Course code | KOD/MNO |
| Organizational form of instruction | Lesson |
| Level of course | Bachelor |
| Year of study | 3 |
| Semester | Winter |
| Number of ECTS credits | 3 |
| Language of instruction | Czech |
| Status of course | Compulsory-optional |
| Form of instruction | Face-to-face |
| Work placements | This is not an internship |
| Recommended optional programme components | None |
| Lecturer(s) |
|---|
|
| Course content |
|
unspecified
|
| Learning activities and teaching methods |
| Monologic (reading, lecture, briefing), Demonstration, Project-based learning, Practical training |
| Learning outcomes |
| Prerequisites |
|
unspecified
KOD/KZMA ----- or ----- KOD/YZMA ----- or ----- KOD/ZMA |
| Assessment methods and criteria |
|
Student performance assessment, Interim evaluation
|
| Recommended literature |
|
| Study plans that include the course |
| Faculty | Study plan (Version) | Category of Branch/Specialization | Recommended semester | |
|---|---|---|---|---|
| Faculty: Faculty of Economics | Study plan (Version): Management of Commerce (4) | Category: Economy | 3 | Recommended year of study:3, Recommended semester: Winter |