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Lecturer(s)
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Škodová Parmová Dagmar, doc. Dr. Ing.
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Course content
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Tourism in historical circumstances Typology of tourism Tourism market and external effects Marketing in tourism and hospitality services International tourism Global and international corporations in tourism and hospitality Institutions in the field of tourism ICT in tourism Tourism destination Forms of cooperation in tourism Tourism policy and law Sustainable and responsible tourism
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Learning activities and teaching methods
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- Preparation for classes
- 80 hours per semester
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Learning outcomes
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Students complete the final state examination of subjects oriented on marketing and its use in different branches. The content of each SZZ course corresponds to the knowledge and skills and general competencies acquired within each semester. Students demonstrate the results of their studies through oral examinations, but also as part of a case study or other specific complex assignment.
The students understand the principles of the subject.
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Prerequisites
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Completing of all subjects from the study plan.
KOD/ODMM and KOD/IT
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Assessment methods and criteria
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Student performance assessment
Examination Requirements: Oral exam.
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Recommended literature
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BLAKELY, Edward James a Nancey Green LEIGH. Planning local economic development: theory and practice.. Los Angeles: Sage, 2010. ISBN 978-1-4129-6093-9.
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GOELDNER, C. R., RITCHIE, J. R. B. Tourism: Principles, Practices, Philosophies.. New York, 2009. ISBN 978-0-470-44060-5.
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MCCOOL, S. , MOISEY, R. N. Tourism, Recreation and Sustainability.. Montana: Cabi., 2008.
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STIMSON, R, Roger STOUGH a Brian H ROBERTS. Regional economic development: analysis and planning strategy. 2nd ed.. Berlin: Springer, 2006. ISBN 3-540-34826-3.
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