Course: Basics of Business

« Back
Course title Basics of Business
Course code KOD/ZO
Organizational form of instruction Lecture + Lesson
Level of course Bachelor
Year of study 2
Semester Winter and summer
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
Lecturer(s)
  • Pícha Kamil, doc. Ing. Ph.D., MBA.
  • Šalamoun Jan, Ing. Ph.D.
Course content
1. Importance and historical evolution of commerce and services 2. Introduction to the course, notion of commerce and services 3. Enterpreneurship in commerce and services, functions of commerce and trade (trading companies) 4. Assortments, classification and identification of goods and services. 5. Wholesale - terminology and evolution 6. Retail - terminology and evolution. 7. E-commerce and e-services 8. Other particular types of services 9. Consumer protection in commerce and services. 10. Co-operation in commerce and services. 11. Economic policy and its impact on commerce and services. Notions, objectives, tools and bearers of economic policy (EU, CR). 12. Role of supranational institutions and organizations in commerce and services. Economic integration and trade and services. E 13. World commercial trends, globalization, integration, internationalization, diversification and concentration.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
Learning outcomes
The aim of the subject is to provide a basic look at the evolution of commerce, its development in the context of WTO, the position of commerce and trade in the system of economic sectors, and modern methods of commercial enterprising.
Students have a basic view of evolution and trends in commerce, they are acquainted with the basic terminology.
Prerequisites
unspecified

Assessment methods and criteria
Oral examination, Test

Credit Requirements: Elaboration and presentation of a seminary task on a selected topic. Partial tasks during the seminar. Full attendance. 5-6 short tests during the semester - a 60% overall pass-mark is demanded. Examination Requirements: Students pass a written test on problems being discussed during the semester and on problems explained in the prescribed literature. A 70% pass-mark in the test is demanded. The test is followed by an oral examination.
Recommended literature
  • Občanský zákoník č. 89/2012 Sb.
  • Zákon o obchodních společnostech a družstvech č. 90/2012 Sb..
  • GfK CZech. www.incoma.cz.
  • Hesková, M., Pícha, K. Vybrané problémy obchodního provozu: studijní pomůcka vhodná pro distanční formy studia. České Budějovice: JU ZF, 2004.
  • Moodle. https://moodle.ef.jcu.cz/course/view.php?id=34.
  • Pražská, L., Jindra, J. a kol. Obchodní podnikání. Retail management.. Praha: Management Press, 2002.
  • Veber, J. Management kvality a environmentu. Praha: VŠE, 2002.
  • zákoník. Zákon o ochraně spotřebitele - č. 634/1992 Sb..


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Arts Study plan (Version): Spanish Language for European and International Trade (2015) Category: Philological sciences 3 Recommended year of study:3, Recommended semester: Winter
Faculty: Faculty of Economics Study plan (Version): Accounting and Financial Management (4) Category: Economy 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Agriculture and Technology Study plan (Version): Agricultural and handling technology: trade, service and services (2016) Category: Agriculture and forestry 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Agriculture and Technology Study plan (Version): Agribussines (2014) Category: Agriculture and forestry 2 Recommended year of study:2, Recommended semester: Summer
Faculty: Faculty of Agriculture and Technology Study plan (Version): Agricultural and handling technology: trade, service and services (2016) Category: Agriculture and forestry 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Economics Study plan (Version): Management of Commerce (4) Category: Economy 1 Recommended year of study:1, Recommended semester: Winter
Faculty: Faculty of Economics Study plan (Version): Management of Commerce (4) Category: Economy 1 Recommended year of study:1, Recommended semester: Winter
Faculty: Faculty of Economics Study plan (Version): Management and Business Economics (3) Category: Economy 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Economics Study plan (Version): Management and Business Economics (4) Category: Economy 2 Recommended year of study:2, Recommended semester: Winter
Faculty: Faculty of Economics Study plan (Version): Economic Informatics (4) Category: Economy 3 Recommended year of study:3, Recommended semester: Winter