Course: Medial education in context of medial communication

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Course title Medial education in context of medial communication
Course code KSV/MEVK
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study 3
Semester Summer
Number of ECTS credits 2
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
Lecturer(s)
  • Šebeš Marek, Mgr. Ph.D.
Course content
Lectures and seminars: Introduction to the subject Medial communication Media Influence of negative advertisements Forms of public society life Private and public sphere Repetition Ability work up, evaluate and using of stimuli Medial education Political decision making, whereof there is always more often talked like about promoted in the media Politics, history, Cultural studies and linguistics semioticist. Repetition Credit hour

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Activating (simulations, games, drama)
Learning outcomes
Medial communication constitutes very important stream of experiences and findings in current modern society, experience and piece of knowledge for always bigger circle of recipients. Problem sharable know - how, comprehension of connection, reflection of the personal position and sharing of the value orientation for modern man happen base conditions of individual existing and his including into the companies. Media enter to the private life of individuals and bring into the life an unusual gauge public proportion sharable with others. At the same time in our conditions media sharing on formation forms of the public life and bring into our life a lot of intimate elements. Ability to evaluate and to use stimuli, which come from surrounding world, more and more need our possibilities to work up, evaluate and use stimuli, which come from media, inclusive of all the "new" one = electronic.
Encompassment of medial education problems
Prerequisites
Active approach to discipline solution

Assessment methods and criteria
Oral examination

Active attendance in seminars, seminar paper.
Recommended literature
  • Birkenbihlová, V.:. Umenie komunikácie. Svornost Bratislava 1999.
  • Jirák, J., Köpplová, B. Média a společnost. Praha: Portál, 2007. ISBN 978-80-7367-287-4.
  • Peltová, N:. Umenie komunikovať bez zábran. Neografia Martin 1999.
  • Quail, D.:. Úvod do teorie masové komunikace. PORTÁL Praha 1999.
  • Reifová, I., kol.:. Slovník mediální komunikace. PORTÁL Praha 2004.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Education Study plan (Version): Health Education (4) Category: Pedagogy, teacher training and social care 3 Recommended year of study:3, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Health Education (3) Category: Pedagogy, teacher training and social care 3 Recommended year of study:3, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Health Education (2) Category: Pedagogy, teacher training and social care 3 Recommended year of study:3, Recommended semester: Summer