Course: Foundation of marketing

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Course title Foundation of marketing
Course code KTS/ZMRBS
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study 1
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction unspecified
Work placements unspecified
Recommended optional programme components None
Lecturer(s)
  • Březinová Monika, Ing. Ph.D.
  • Štumbauer Jan, doc. PaedDr. CSc.
Course content
Basic marketing functions 2. Marketing management system 3. Marketing situation analysis 4. Marketing research 5. Basic methods of research - techniques gathering 6. Research of consumer 7. Objective markets and their segmentation 8. Marketing conception product and product assortment policy 9. Life cycle of products, development and loading new products 10. Distribution and foremost task of distribution 11. Channels of distribution 12. Price and its meaning 13. Standard of prices and determination methods production prices 14. Marketing communication - publicity

Learning activities and teaching methods
Monologic (reading, lecture, briefing)
Learning outcomes
The aim is to get basic information about comercial problematic involving organisation of physical activities.
The student is able to apply common principles of business at commercial services of physical training
Prerequisites
none

Assessment methods and criteria
Seminar work

Elaboration of seminar thesis.
Recommended literature
  • Daňové zákony po novele DPH a spotřebních daní-aktuální..
  • Marketing Praxis Kalender 1989.Dussledorf,Verlag Handelsblatt GmbH.
  • Bureš,I. Marketingově řízená firma, Praha, Management Press, 1982.
  • DIBB-SIMKIN-PRIDE-FERREL. Marketin-Concept and Strategy.Houghton Morfin Company, 1994. 1999.
  • Fialová,H., Tomek,G. Malý slovník marketingu. Karviná Ekonomix-OK 1994.
  • Geiger, S., Heyn,W. lexikon Marketingu und Marktforschung. Econ-Verlag GmbH, Dussledorf-Wien,1968.
  • Hanzl,V. Marketing v podnikatelské činnosti, Praha UTRIN 1989.
  • Chinsnall,P.M. The essence of Marketing Research. Prentice Hall,N.Y.,1991.
  • Kotler,P.,Armstrong,G. Marketing, Bratislava, Slovenské pedagogické nakaldatelstvo 1992.
  • Kulhavý, E. Skici marketingu, Praha, Victoria Publishing 1992.
  • McCarthy,E.J.-Perreault,W.D. Základy marketingu. Praha Victoria Publishing 1995.
  • Přibová,M.,Mařík,M. Základy marketingu. Praha, Aleko 1991.
  • Rogers,L. Marketing, Rreaders International Pratur, 1992.
  • Světlík,J. Marketing-cesta k trhu.Zlín, EKKA 1994.
  • Svoboda,V. Marketingová komunikace.Brno,MOSPRA 1996.
  • Vysekalová,J. Základy psychologie trhu, Praha, Nakladatelství HaH 1993. 2000.
  • Vysekalová,J.-Strnad,P.-Vydrová,J. Základy marketingu. Praha Nakladatelstvá FORTUNA 1999.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Education Study plan (Version): Physical education and sports (3) Category: Physical education and sport 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Science Study plan (Version): Teacher training in physical education (1) Category: Pedagogy, teacher training and social care - Recommended year of study:-, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Teacher training in physical education (1) Category: Pedagogy, teacher training and social care 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Teacher training in physical education (1) Category: Pedagogy, teacher training and social care 1 Recommended year of study:1, Recommended semester: Summer
Faculty: Faculty of Education Study plan (Version): Physical education and sports (4) Category: Physical education and sport 1 Recommended year of study:1, Recommended semester: Summer