UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
Study programmes & Course catalogue
for academic year 2023/2024
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
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Course: Strategic Management

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Course title Strategic Management
Course code KŘE/CSM
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Rolínek Ladislav, doc. Ing. Ph.D.
Course content
Lectures: 1. Introduction to Strategic Management 2. Vision, Mission, Objectives, Strategies 3. General typology of strategies 4. Enlargement strategy typologies 5. Basic analysis of internal and external environment 6. Start-up 7. manager influence for strategy creation 8. Business Model 9. A process for implementation of the strategy 10. Systems BSC and KPI 11th Expansion company analysis 12th Strategies for SMEs 13th Learning organization and corporate culture 14. Free Topic (New trends in strategic management) Exercises: 1. Build teams, task performance and concept of case studies 2. Case study - focus on the organizational structure of the company and organizational changes 3. Case study - strategy 4. Case study - business model 5. Case study - business life cycle, BSC, KPI 6. Case study - personality of a manager Final presentations

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
  • Preparation for credit - 14 hours per semester
  • Preparation for exam - 28 hours per semester
  • Semestral paper - 56 hours per semester
  • Class attendance - 32 hours per semester
  • Preparation for classes - 15 hours per semester
Learning outcomes
The subject of study deals with the theory and practice of strategic management and planning, accesses and the methods of effective utilization of firm sources are included for the achievement of future appointed objects.
Students understand the basic principles of strategic management, they are able to use various methods of strategic management.
Prerequisites
unspecified

Assessment methods and criteria
Oral examination, Test

Credit requirements: 1) Preparation of an individual term paper of 7-10 pages, which focuses on the evaluation of strategic management in a selected company. 2) Conducting one guided interview with an SME representative focused on the area of strategic management using the SIP tool. Examination Requirements: The exam covers knowledge of the course topics based on lectures and required readings within the given scope. The exam can be taken after credit has been awarded. Lectures are an aid to understanding the subject matter, not the sole and exhaustive source of information. The examination is written and oral; a pass mark of at least 60% is required for the written part.
Recommended literature
  • Armstrong, M. Armstrong's handbook of strategic human resource management. London: Kogan Page, 2016.
  • Fotr, J., Vacík, E., Špaček, M., & Souček, I. Úspěšná realizace strategie a strategického plánu.. Praha, 2017.
  • Jarošová, E., Pauknerová, D., & Lorencová, H. Nové trendy v leadershipu: Koncepce, výzkumy, aplikace. Praha: Management Press.. 2016.
  • Kim, W. C., Mauborgne, R., & Somogyi, P. Nová strategie modrého oceánu: Pět kroků jak se posunout do modrého oceánu, vyhnout se konkurenci a zajistit si tak ziskový růst.. Praha, 2018.
  • Osterwalder, A., Pigneur, Y. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev.. BizBooks. Brno, 2015.
  • Parmenter, D. Key performance indicators: Developing, implementing, and using winning KPIs.. Hoboken, 2015.
  • Rothaermel, F. T. Strategic management.. McGraw-Hill Education. New York, 2017.
  • Senge, P. M. Pátá disciplína: Teorie a praxe učící se organizace.. Praha, 2016.
  • Tichá, I., & Hron, J. Strategické řízení.. Praha, 2016.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE, date of update: 03.05.2024 23:51. Data created for academic year 2023/2024