UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
Study programmes & Course catalogue
for academic year 2023/2024
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
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Course: Strategic Management in Trade and Tourism

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Course title Strategic Management in Trade and Tourism
Course code KŘE/KSMOC
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 6
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Tichá Lucie, Ing. Ph.D.
  • Rolínek Ladislav, doc. Ing. Ph.D.
  • Šalamoun Jan, Ing. Ph.D.
  • Vrchota Jaroslav, doc. Ing. Ph.D.
Course content
Study topics: 1. Introduction to strategic management 2. Vision, Mission, Objectives, Strategy 3. General typology of strategies 4. Extended typology of strategies 5. Basic analysis of internal and external environment 6. Start-up 7. The influence of the manager on the strategy 8. Business model 9. Strategy implementation process 10. BSC and KPI systems 11. Extensive enterprise analyzes 12. SME strategy 13. Knowledge enterprise and corporate culture 14. Free topic (New Trends in Strategic Management)

Learning activities and teaching methods
unspecified
Learning outcomes
The aim of the subject is to introduce the theory and practice of strategic management in general and in business and tourism enterprises in particular.

Prerequisites
unspecified

Assessment methods and criteria
unspecified
Recommended literature
  • Armstrong, M. Armstrong's handbook of strategic human resource management. London: Kogan Page, 2016.
  • Fotr, J., Vacík, E., Špaček, M., & Souček, I. Úspěšná realizace strategie a strategického plánu.. Praha, 2017.
  • Jarošová, E., Pauknerová, D., & Lorencová, H. Nové trendy v leadershipu: Koncepce, výzkumy, aplikace. Praha: Management Press.. 2016.
  • Kim, W. C., Mauborgne, R., & Somogyi, P. Nová strategie modrého oceánu: Pět kroků jak se posunout do modrého oceánu, vyhnout se konkurenci a zajistit si tak ziskový růst.. Praha, 2018.
  • Kotler, P., & Kotler, M. 8 strategií růstu: jak ovládnout trh.. BizBooks. Brno, 2013.
  • Osterwalder, A., Pigneur, Y. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev.. BizBooks. Brno, 2015.
  • Parmenter, D. Key performance indicators: Developing, implementing, and using winning KPIs.. Hoboken, 2015.
  • Rothaermel, F. T. Strategic management.. McGraw-Hill Education. New York, 2017.
  • Senge, P. M. Pátá disciplína: Teorie a praxe učící se organizace.. Praha, 2016.
  • Tichá, I., & Hron, J. Strategické řízení.. Praha, 2016.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Faculty: Faculty of Economics Study plan (Version): Management of Commerce (1) Category: Economy 1 Recommended year of study:1, Recommended semester: Winter
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE, date of update: 26.04.2024 23:50. Data created for academic year 2023/2024