UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
Study programmes & Course catalogue
for academic year 2023/2024
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE
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Course: Strategic Management

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Course title Strategic Management
Course code KŘE/SMA
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study 1
Semester Winter
Number of ECTS credits 5
Language of instruction Czech
Status of course Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Rolínek Ladislav, doc. Ing. Ph.D.
  • Vrchota Jaroslav, doc. Ing. Ph.D.
Course content
1. Introduction to strategic management. 2. Vision, mission, goals, strategy. 3. General typology of strategies. 4. Extended typology of strategies. 5. Basic analysis of internal and external environment. 7. The influence of the manager on the strategy. 8. Business model. 9. The strategy implementation process. 10. BSC and KPI systems. 11. Extensive enterprise analyses. 12. SME strategy. 13. Learning organizations and corporate culture. 14. Current topic (new trends in strategic management).

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
  • Preparation for classes - 15 hours per semester
  • Preparation for credit - 14 hours per semester
  • Preparation for exam - 28 hours per semester
  • Semestral paper - 56 hours per semester
  • Class attendance - 32 hours per semester
Learning outcomes
The students are acquainted with approaches and methods of strategic management as tools of effective utilization of firms' resources to achieve its objectives. The course presents theory and practical application of strategic management and introduces students to the basics of terminology, models and principles. Part of the contents of the course is based on the description of contemporary trends with their influence on long-term development of the firms. The students will obtain theoretical and practical knowledge about strategic management.
Students understand the basic principles of strategic management, they are able to use various methods of strategic management.
Prerequisites
unspecified

Assessment methods and criteria
Oral examination, Test

Credit (seminary work), oral exam.
Recommended literature
  • Armstrong, M. Armstrong's handbook of strategic human resource management. London: Kogan Page, 2016.
  • Baroudi, R. KPI mega library: 17,000 key performance indicators.. Scotts Valley, California, 2010. ISBN 978-1-4515-5166-2.
  • Beitler, M. A. Strategic organizational change: a practitioner?s guide for managers and consultants. Greensboro: Practitioner Press International, 2013.
  • Kotler, P., & Armstrong, G. Principles of marketing (15th ed). Upper Saddle, N.J: Pearson, 2014.
  • Osterwalder, A., Pigneur, Y., & Clark, T. Business model generation: a handbook for visionaries, game changers, and challengers. Hoboken, NJ: Wiley, 2010.
  • Pitts, R. A., & Lei, D. Strategic management: building and sustaining competitive advantage. Mason: Thomson / South-Western, 2002.
  • Rothaermel, F. T. Strategic management. New York: McGraw-Hill Education, 2017.
  • Wheelen, T. L., & Hunger, D. J. Strategic management and business policy: concepts and cases. Upper Saddle River: Pearson/Prentice Hall, 2008.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
UNIVERSITY OF SOUTH BOHEMIA IN ČESKÉ BUDĚJOVICE, date of update: 25.04.2024 23:50. Data created for academic year 2023/2024