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Lecturer(s)
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Toušek Radek, Ing. Ph.D.
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Bednářová Dagmar, Ing. CSc.
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Course content
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1. Introduction to the project of the subject FI and sale of coffee making 2. Training - work with coffee machine, making coffee 3. Detailed information concerning sale of coffee 4. Distribution of students into the teams 5. Student´s information about the sale´s place and prepared advertisement for sale 6. Team´s discussions 7. Consulting hours according to the needs of the students 8. Consulting hours and preparation of the final report 9. Team´s meetings according to the needs of the students 10. Discussion about the final report 11. Preparation for FII 12. Total appreciation of the results of the sale of coffee 13. Presentation of the students and festive ending of the project 14. Credit week
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Learning activities and teaching methods
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Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming)
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Learning outcomes
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Students obtain practical experience in marketing, management, communication, team´s work. They will learn to work out the real enterpreneul business plan
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Prerequisites
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The subject is not determined by the other subjects
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Assessment methods and criteria
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Seminar work
The submission of team project. Active attendance.
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Recommended literature
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ARMSTRONG, Michael. How to manage people. London: Kogan Page, 2011. ISBN 9780749461638.
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BLAŽEK, Ladislav. Management: organizování, rozhodování, ovlivňování. Praha: Grada, 2011. ISBN 9788024732756.
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KORÁB, Vojtěch a Mária REŽŇÁKOVÁ. Podnikatelský plán. Brno: Computer Press, 2007. ISBN 9788025116050.
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KOTLER, Philip a Gary ARMSTRONG. Principles of marketing. Upper Saddle River: Pearson, 2010. ISBN 9780137006694.
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SRPOVÁ, Jitka. Podnikatelský plán a strategie. Praha: Grada, 2011. ISBN 9788024741031.
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VEBER, Jaromír. Management: základy, moderní manažerské přístupy, výkonnost a prosperita. Praha: Management Press, 2009. ISBN 9788072612000.
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